About
Experience
Account Manager
Hansa Research Group Pvt. Ltd
Sep 2024 - Present • Current
Creative Strategy & Campaign Development -Led 5 end-to-end brand repositioning initiatives, translating consumer insights into clear strategic direction and creative opportunity areas -Evaluated 15+ multi-channel advertising campaigns for strategic effectiveness, identifying optimization levers across messaging, channels, and audiences -Developed 20+ insight-led creative briefs, converting research findings into actionable guidance for creative and marketing teams -Facilitated 10+ brand architecture and positioning workshops, aligning senior stakeholders on brand narrative, differentiation, and long-term strategy Market Research & Consumer Insights -Conducted comprehensive market research engagements for 10+ premium clients, spanning FMCG, automotive, fintech, and services sectors -Executed 12+ strategic research studies focused on consumer perceptions, brand equity, and positioning effectiveness -Identified 8+ emerging market opportunities and high-potential consumer segments, informing category expansion and go-to-market strategies Strategic Leadership & Stakeholder Management -Delivered 30+ executive-level strategic reports and presentations, synthesizing complex data into clear, decision-ready recommendations -Led 10+ cross-functional strategic projects across research, creative, and client teams, maintaining a 100% on-time delivery record -Managed 15+ complex client relationships across diverse industries, acting as a trusted advisor on strategy, insights, and campaign direction
Education
Postgraduate Diploma in Management - PGDM
Marketing and Business Analytics
New Delhi Institute of Management