Preeti Singhal

Bry-Air (Asia)

Jan 2023 - Present • Current

Operating in a B2B industrial environment covering dehumidification, clean air, pharma, FMCG, data centres, cold chain, & infrastructure sectors Planned and executed AOP and QOP marketing strategy with a ₹12 Cr annual marketing plan, including ₹6–8 Cr dedicated to brand-building initiatives Led BTL marketing as the core focus with selective ATL support, ensuring sustained brand visibility across high-value industrial markets Managed end-to-end brand collateral development including brochures, presentations, product catalogues, case studies, stall creatives, and sales kits. Drove marketing-led demand generation programs aligned with the sales team, supporting long sales cycles and high-ticket industrial solutions Hands-on experience with CRM platforms including Zoho and HubSpot, including end-to-end Zoho CRM implementation, customization, and user adoption Lead Generation (MQLs) Y-0-Y grew by more than 30%. 25% Average annual growth in SQLs Executed industry exhibitions, trade shows, dealer meets, consultant engagements, and on-ground activations, strengthening brand recall among engineers, consultants, and procurement heads Brand-focused email communication for both existing customers and prospective users, strengthening engagement & brand recall. Worked closely with sales leadership to ensure marketing investments directly supported pipeline creation & account penetration Worked in close coordination with the performance marketing team to study the ripple effect of brand campaigns on Google Ads, Meta Ads, and LinkedIn Ads, tracking changes in CTR, CPC, conversion rates, and assisted conversions Coordinated with external vendors, & internal stakeholders to deliver consistent brand messaging and timely execution across channels Balanced long-term brand equity building with short-term lead support, aligned to business priorities in a technically complex B2B industry Built strong cross-functional alignment between marketing, sales, and product teams to ensure relevance, and credibility in all brand communication Built structured marketing reporting, combining brand metrics, digital performance data, and competitive benchmarks for leadership reviews

Tesla Power USA

Oct 2021 - Jan 2023 • 1.3 yrs

Operated in a competitive energy, power backup, and inverter solutions market with strong retail and dealer-led distribution Planned and executed nationwide brand and retail marketing campaigns, covering print media advertising, dealer branding, POP visibility, and in- store communication across multiple regions Supported annual and quarterly marketing budget planning, aligning with revenue and dealer-led growth objectives Worked closely with sales to design schemes, pricing communication, offer rollouts, ensuring consistency across channels & faster adoption Led vendor management and execution for POP materials, retail branding assets, hoardings, dealer boards, and promotional merchandise Organized dealer (retail) engagement programs, partner seminars, & channel marketing events, strengthening dealer loyalty & improving brand pull. Pre- & post-brand campaign analytics to measure impact on brand traffic, direct searches, referral growth, & engagement metrics Provided insights on how offline branding & print campaigns influenced online demand, helping optimize media mix decisions & spend allocation Supported cross-functional collaboration between marketing, sales, and performance teams to ensure brand activity translated into measurable pipeline and dealer enquiries

Eastman Auto & Power Ltd

Jan 2019 - Oct 2020 • 1.8 yrs

BTL Marketing & Brand Activation role at Eastman Auto & Power Ltd., operating in India's fast-growing automotive batteries, power backup, and e- mobility ecosystem • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Executed nationwide brand activation programs across Tier 1, 2, and 3 markets, covering outdoor branding, dealer marketing initiatives, and retail visibility Planned and rolled out dealer-focused branding programs to support channel-led growth in a market where over 70% of automotive battery and inverter sales are driven through dealer and retailer networks Managed a pan-India vendor ecosystem for outdoor media, shop branding, dealer boards, POP materials, and promotional assets, ensuring consistency, cost control, and timely execution Designed and executed dealer engagement initiatives such as service camps, product awareness sessions, and promotional events to strengthen dealer advocacy and brand preference Coordinated innovative visibility campaigns, including E-rickshaw branding and mobile advertising, leveraging high-frequency urban mobility touchpoints to improve brand recall in dense traffic zones Supported shop branding initiatives across key trade clusters, improving point-of-sale visibility in a category where purchase decisions are highly influenced at the retailer level Assisted in marketing budget planning and deployment, ensuring optimal utilisation of BTL spends in a price-sensitive, volume-driven market Aligned brand activation plans with market dynamics of the Indian power and auto ancillary sector, which was witnessing steady mid-to-high single digit growth driven by vehicle parc expansion, power reliability concerns, and rising inverter penetration Contributed to improving brand salience and dealer engagement in a highly competitive landscape dominated by regional and national players, where visibility, trust, and service support play a decisive role in channel success

Dhanuka Agritech

Jan 2016 - Jul 2018 • 2.5 yrs

Marketing Coordinator at Dhanuka Agritech Ltd., supporting marketing operations in India's crop protection and agri-inputs sector serving millions of farmers across states Supported national-level marketing programs by coordinating with multiple vendors for print, outdoor, and field-level promotional campaigns aligned with seasonal crop cycles Assisted senior leadership in marketing budget planning and cost control, including vendor negotiations to optimise spends in a price-sensitive, volume-driven agri market Coordinated end-to-end execution of promotional campaigns, ensuring timely rollout

Marvel Tea

Apr 2014 - Dec 2015 • 1.7 yrs

supporting sales operations in the highly competitive FMCG beverages segment Managed sales MIS reporting and performance dashboards for regional leadership, tracking primary/secondary sales, distributor productivity, and territory-wise performance Generated actionable insights from sales data to support pricing decisions, scheme effectiveness, and beat-level planning Promoted to Sales Coordinator, overseeing sales operations across Uttar Pradesh and Uttarakhand, two high-volume FMCG markets Coordinated closely with sales managers, distributors, and field teams to ensure smooth order processing, dispatch, & scheme communication Supported regional sales strategy execution through structured reporting, demand forecasting inputs. Key role in strengthening sales governance, reporting discipline, and operational efficiency in a fast-moving, distributor-led FMCG environment