Drishti IAS Logo

SEO & Marketing Content Writer

Drishti IAS

All India, Delhi • 2 months ago

Experience: 2 to 6 Yrs

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Job Description

As a Research & Content Development specialist, your role involves developing well-structured, informative, and accurate scripts for video content targeting BPSC, JPSC, and UPSC aspirants. You will focus on both short-form (YouTube Shorts) and long-form video content to cater to specific learner needs. Collaborating with graphic designers and video editing teams is crucial to create visually appealing thumbnails, titles, and descriptions for better searchability and engagement on YouTube. Key Responsibilities: - Develop strategies to increase the channel's reach, subscriber base, and engagement by applying SEO best practices. - Monitor and analyze YouTube metrics like CTR (Click-Through Rate) and AVD (Average View Duration) to adjust content strategies for improved performance. - Respond to comments, questions, and feedback from viewers to ensure a positive learning experience. - Collaborate with the marketing team to implement strategies that boost engagement and subscriber growth. - Utilize AI tools such as ChatGPT, Perplexity, and Gemini to enhance content creation, idea generation, and research processes. - Tailor content for aspirants preparing for State PCS (Bihar/Jharkhand) and UPSC Civil Service exams. In addition to your responsibilities, you should have a strong command over both written and spoken Hindi and English. Your ability to adjust writing styles and tone based on audience needs and content formats is essential for ensuring clarity and engagement for diverse learners. Moreover, your expertise should include creating high-quality educational content, particularly for competitive exam preparation (BPSC, JPSC, UPSC). You should excel in developing both short-form (YouTube Shorts) and long-form video scripts, focusing on clarity, accuracy, and audience engagement. Qualification Required: - Minimum Qualification: Graduate - Minimum Experience: 2 to 3 Years - Relevant/Additional Experience: 2-3 Years in educational content creation, with a preference for experience in BPSC, JPSC, or UPSC exam-focused content. Your proficiency in leveraging AI tools, understanding YouTube SEO practices, and collaborating effectively with cross-functional teams will be instrumental in your role. Ensuring error-free, engaging, and high-quality content creation while optimizing content for YouTube search visibility and audience reach are key aspects of this position. Consistent delivery of content as per the content calendar is essential for success in this role. As a Research & Content Development specialist, your role involves developing well-structured, informative, and accurate scripts for video content targeting BPSC, JPSC, and UPSC aspirants. You will focus on both short-form (YouTube Shorts) and long-form video content to cater to specific learner needs. Collaborating with graphic designers and video editing teams is crucial to create visually appealing thumbnails, titles, and descriptions for better searchability and engagement on YouTube. Key Responsibilities: - Develop strategies to increase the channel's reach, subscriber base, and engagement by applying SEO best practices. - Monitor and analyze YouTube metrics like CTR (Click-Through Rate) and AVD (Average View Duration) to adjust content strategies for improved performance. - Respond to comments, questions, and feedback from viewers to ensure a positive learning experience. - Collaborate with the marketing team to implement strategies that boost engagement and subscriber growth. - Utilize AI tools such as ChatGPT, Perplexity, and Gemini to enhance content creation, idea generation, and research processes. - Tailor content for aspirants preparing for State PCS (Bihar/Jharkhand) and UPSC Civil Service exams. In addition to your responsibilities, you should have a strong command over both written and spoken Hindi and English. Your ability to adjust writing styles and tone based on audience needs and content formats is essential for ensuring clarity and engagement for diverse learners. Moreover, your expertise should include creating high-quality educational content, particularly for competitive exam preparation (BPSC, JPSC, UPSC). You should excel in developing both short-form (YouTube Shorts) and long-form video scripts, focusing on clarity, accuracy, and audience engagement. Qualification Required: - Minimum Qualification: Graduate - Minimum Experience: 2 to 3 Years - Relevant/Additional Experience: 2-3 Years in educational content creation, with a preference for experience in BPSC, JPSC, or UPSC exam-focused content. Your proficiency in leveraging AI tools, understanding YouTube SEO practices, and collaborating effectively with cross-functional teams will be instrumental in your role. Ensuring error-free, engaging, and high-quality content creation while optimizing content for YouTube search visibility and audience reach are key aspects of this position. Consistent delivery of content as per the content calendar is essential for success in thi

Posted on: March 3, 2026

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