Senior Performance Marketing Expert

As a highly experienced Performance Marketing Specialist, your role will involve developing and implementing a clear paid acquisition strategy utilizing Meta (Facebook & Instagram) and Google Ads. Your primary responsibilities will include: Developing a clear paid acquisition strategy Setting up, testing, and optimizing campaigns Building structured audience funnels Improving engagement and conversion rates Thinking in terms of brand growth for long-term success You will have access to: An existing customer base (email + phone database) Active social media presence Creative assets (video & design) Long-term vision for brand positioning What we require from you: Full campaign setup (Meta + Google) Custom audience & lookalike audience strategy Retargeting architecture A/B testing framework Budget allocation guidance Performance tracking and reporting Ongoing optimization based on results It is essential that you have a deep understanding of performance metrics such as ROAS, CAC, CTR, CPL, LTV, Funnel Drop-offs, etc. Additionally, experience with the following would be a bonus: Integrating AI tools into marketing workflows Knowledge of automation systems or AI agents for audience segmentation Working with content-driven brands This position involves an initial strategy + setup phase with the potential for long-term collaboration based on results. In order to be considered, please provide: Case studies Screenshots of past campaign results Monthly ad budgets you've managed Your strategic approach to scaling brands We are committed to long-term growth and seek a strategic partner who can contribute significantly to our brand's success, rather than someone who merely clicks "boost post." As a highly experienced Performance Marketing Specialist, your role will involve developing and implementing a clear paid acquisition strategy utilizing Meta (Facebook & Instagram) and Google Ads. Your primary responsibilities will include: Developing a clear paid acquisition strategy Setting up, testing, and optimizing campaigns Building structured audience funnels Improving engagement and conversion rates Thinking in terms of brand growth for long-term success You will have access to: An existing customer base (email + phone database) Active social media presence Creative assets (video & design) Long-term vision for brand positioning What we require from you: Full campaign setup (Meta + Google) Custom audience & lookalike audience strategy Retargeting architecture A/B testing framework Budget allocation guidance Performance tracking and reporting Ongoing optimization based on results It is essential that you have a deep understanding of performance metrics such as ROAS, CAC, CTR, CPL, LTV, Funnel Drop-offs, etc. Additionally, experience with the following would be a bonus: Integrating AI tools into marketing workflows Knowledge of automation systems or AI agents for audience segmentation Working with content-driven brands This position involves an initial strategy + setup phase with the potential for long-term collaboration based on results. In order to be considered, please provide: Case studies Screenshots of past campaign results Monthly ad budgets you've managed Your strategic approach to scaling brands We are committed to long-term growth and seek a strategic partner who can contribute significantly to our brand's success, rather than someone who merely clicks "boost post."