SEO Specialist

Role Overview: At EY, you have the opportunity to build a unique career with global support, an inclusive culture, and advanced technology to help you become the best version of yourself. Your unique voice and perspective are valued to contribute to making EY even better. Join EY to create an exceptional experience for yourself and contribute to building a better working world for all. Key Responsibilities: - Support the SEO/GEO strategy for EY.com - Report regularly on the success of programs to leadership and marketing stakeholders - Develop SEO/GEO optimization strategies and monitor their execution - Measure and increase AI-driven and organic traffic, KW and Page Rank performance, mentions, citations via Conductor and Adobe Analytics - Mine data for opportunities and develop strategies and content to leverage those - Collaborate & communicate with external marketing stakeholders and drive projects forward - Review and present technical audits, issues, and plans for implementation to stakeholders and page build teams - Train stakeholders on using Conductor, troubleshoot user issues, build workspaces - Educate stakeholders and team on basic GEO/SEO best practices and continue to learn industry GEO best practices - Identify missing or weak prompt/keyword coverage on priority topics and drive content creation - Maintain and regularly refresh keyword and prompt targets Qualifications Required: - Minimum 8 years in SEO support role - Strong experience working with SEO and content audit tools, such as Google Search Console, Conductor, MarketMuse, Screaming Frog, Content King, Ahrefs, SEMrush - Strong experience in website analytics tools, such as Adobe Analytics, Google Analytics 4, or other data mining tools - Strong communication and analytical skills to analyze large data set - Strong content strategy expertise in support of SEO/GEO goals - Basic knowledge of AI and GEO discoverability and best practices - Exceptional Microsoft Excel and PowerBI skills - Experience with HTML, CSS, and JavaScript - Experience with CMS tools such as AEM - Strong understanding of digital channels and content - Bachelors or masters degree Additional Details: EY Global Delivery Services (GDS) operates as a dynamic and global delivery network across six locations. Collaborating with EY teams on exciting projects and working with renowned brands globally, GDS offers fulfilling career opportunities across all business disciplines. Continuous learning, transformative leadership, and a diverse and inclusive culture are key aspects of the EY experience. Role Overview: At EY, you have the opportunity to build a unique career with global support, an inclusive culture, and advanced technology to help you become the best version of yourself. Your unique voice and perspective are valued to contribute to making EY even better. Join EY to create an exceptional experience for yourself and contribute to building a better working world for all. Key Responsibilities: - Support the SEO/GEO strategy for EY.com - Report regularly on the success of programs to leadership and marketing stakeholders - Develop SEO/GEO optimization strategies and monitor their execution - Measure and increase AI-driven and organic traffic, KW and Page Rank performance, mentions, citations via Conductor and Adobe Analytics - Mine data for opportunities and develop strategies and content to leverage those - Collaborate & communicate with external marketing stakeholders and drive projects forward - Review and present technical audits, issues, and plans for implementation to stakeholders and page build teams - Train stakeholders on using Conductor, troubleshoot user issues, build workspaces - Educate stakeholders and team on basic GEO/SEO best practices and continue to learn industry GEO best practices - Identify missing or weak prompt/keyword coverage on priority topics and drive content creation - Maintain and regularly refresh keyword and prompt targets Qualifications Required: - Minimum 8 years in SEO support role - Strong experience working with SEO and content audit tools, such as Google Search Console, Conductor, MarketMuse, Screaming Frog, Content King, Ahrefs, SEMrush - Strong experience in website analytics tools, such as Adobe Analytics, Google Analytics 4, or other data mining tools - Strong communication and analytical skills to analyze large data set - Strong content strategy expertise in support of SEO/GEO goals - Basic knowledge of AI and GEO discoverability and best practices - Exceptional Microsoft Excel and PowerBI skills - Experience with HTML, CSS, and JavaScript - Experience with CMS tools such as AEM - Strong understanding of digital channels and content - Bachelors or masters degree Additional Details: EY Global Delivery Services (GDS) operates as a dynamic and global delivery network across six locations. Collaborating with EY teams on exciting projects and working with renowned brands globally, GDS offers fulfilling career opportunities a