Senior Analyst- Display Marketing

As a data analyst at Agoda, you will be part of the highly data-driven Marketing team focused on enhancing the lifetime value of Agoda customers through at-scale, measurable marketing programs. Your role will involve working on various marketing channels to optimize campaign performance, develop predictive models, analyze data, and provide insights to stakeholders. Key Responsibilities: - Experiment with ads/campaign structures and bidding & pricing strategies on platforms like Google, Bing, Tripadvisor, Trivago, and other search engines - Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques - Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations to stakeholders Qualifications Required: - Bachelors degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, business, or science) - Excellent verbal and written communication skills in English - 2 years of experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business for a fast-growing global tech company - Experience in one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL) and visualization tools (e.g., Tableau, Power BI) - Ability to make decisions based on objective evidence, take ownership, and work efficiently - Strong organizational skills, attention to detail, and ability to work independently It's advantageous if you have: - Experience in digital marketing or e-commerce - Familiarity with A/B testing and other testing metrics - Strong presentation and negotiation skills - Skills that foster collaboration and team spirit Agoda is an Equal Opportunity Employer that values diversity and inclusivity in the workplace. Employment decisions at Agoda are based on merit and qualifications, ensuring equal opportunities regardless of various characteristics. Your application will be kept on file for future opportunities, and you can request removal of your details at any time. Agoda does not accept third-party resumes and is not responsible for any fees related to unsolicited resumes. As a data analyst at Agoda, you will be part of the highly data-driven Marketing team focused on enhancing the lifetime value of Agoda customers through at-scale, measurable marketing programs. Your role will involve working on various marketing channels to optimize campaign performance, develop predictive models, analyze data, and provide insights to stakeholders. Key Responsibilities: - Experiment with ads/campaign structures and bidding & pricing strategies on platforms like Google, Bing, Tripadvisor, Trivago, and other search engines - Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques - Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations to stakeholders Qualifications Required: - Bachelors degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, business, or science) - Excellent verbal and written communication skills in English - 2 years of experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business for a fast-growing global tech company - Experience in one or more data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL) and visualization tools (e.g., Tableau, Power BI) - Ability to make decisions based on objective evidence, take ownership, and work efficiently - Strong organizational skills, attention to detail, and ability to work independently It's advantageous if you have: - Experience in digital marketing or e-commerce - Familiarity with A/B testing and other testing metrics - Strong presentation and negotiation skills - Skills that foster collaboration and team spirit Agoda is an Equal Opportunity Employer that values diversity and inclusivity in the workplace. Employment decisions at Agoda are based on merit and qualifications, ensuring equal opportunities regardless of various characteristics. Your application will be kept on file for future opportunities, and you can request removal of your details at any time. Agoda does not accept third-party resumes and is not responsible for any fees related to unsolicited resumes.