Manager - Digital Acquisition (Campaign Management role)

Role Overview: You will be responsible for driving digital programs and campaigns for products with limited or no online journeys. This includes LAS, LAMF, Mirae Asset Sharekhan Education, and Life Insurance. Your role will involve planning, strategizing, and executing digital campaigns aimed at cross-selling and up-selling to relevant client segments. Collaboration with product, marketing, analytics, and technology teams to design and implement targeted digital campaigns is a key aspect of your responsibilities. Monitoring campaign performance metrics and optimizing them for better outcomes will also be part of your role. Ensuring that all campaigns align with brand, compliance, and regulatory guidelines is crucial. Additionally, leveraging automation tools and analytics to personalize client communication and improve campaign efficiency will be expected. Identifying new opportunities to digitally position offline products and enhance their customer reach will also be a focus area. Key Responsibilities: - Drive digital programs and campaigns for products with limited or no online journeys, including LAS, LAMF, Mirae Asset Sharekhan Education, and Life Insurance. - Plan, strategize, and execute digital campaigns aimed at cross-selling and up-selling to relevant client segments. - Collaborate with product, marketing, analytics, and technology teams to design and implement targeted digital campaigns & integrating it with lead management system for closure. - Monitor campaign performance metrics (reach, engagement, conversion, ROI) and optimize for better outcomes. - Ensure all campaigns align with brand, compliance, and regulatory guidelines. - Leverage automation tools and analytics to personalize client communication and improve campaign efficiency. - Identify new opportunities to digitally position offline products and enhance their customer reach. Qualifications Required: - Proven experience in driving digital programs and campaigns. - Strong analytical skills with the ability to monitor campaign performance metrics and optimize for better outcomes. - Excellent communication and collaboration skills to work with cross-functional teams and vendors. - Knowledge of automation tools and analytics to personalize client communication and improve campaign efficiency. - Ability to identify new opportunities to digitally position offline products and enhance their customer reach. - Experience in providing campaign performance insights and recommendations to improve effectiveness and ROI. Role Overview: You will be responsible for driving digital programs and campaigns for products with limited or no online journeys. This includes LAS, LAMF, Mirae Asset Sharekhan Education, and Life Insurance. Your role will involve planning, strategizing, and executing digital campaigns aimed at cross-selling and up-selling to relevant client segments. Collaboration with product, marketing, analytics, and technology teams to design and implement targeted digital campaigns is a key aspect of your responsibilities. Monitoring campaign performance metrics and optimizing them for better outcomes will also be part of your role. Ensuring that all campaigns align with brand, compliance, and regulatory guidelines is crucial. Additionally, leveraging automation tools and analytics to personalize client communication and improve campaign efficiency will be expected. Identifying new opportunities to digitally position offline products and enhance their customer reach will also be a focus area. Key Responsibilities: - Drive digital programs and campaigns for products with limited or no online journeys, including LAS, LAMF, Mirae Asset Sharekhan Education, and Life Insurance. - Plan, strategize, and execute digital campaigns aimed at cross-selling and up-selling to relevant client segments. - Collaborate with product, marketing, analytics, and technology teams to design and implement targeted digital campaigns & integrating it with lead management system for closure. - Monitor campaign performance metrics (reach, engagement, conversion, ROI) and optimize for better outcomes. - Ensure all campaigns align with brand, compliance, and regulatory guidelines. - Leverage automation tools and analytics to personalize client communication and improve campaign efficiency. - Identify new opportunities to digitally position offline products and enhance their customer reach. Qualifications Required: - Proven experience in driving digital programs and campaigns. - Strong analytical skills with the ability to monitor campaign performance metrics and optimize for better outcomes. - Excellent communication and collaboration skills to work with cross-functional teams and vendors. - Knowledge of automation tools and analytics to personalize client communication and improve campaign efficiency. - Ability to identify new opportunities to digitally position offline products and enhance their customer reach. - Experience in providing campaign performance insight