Sr. Manager- Marketing and Growth

Role Overview: At Uni Seoul, as a Brand Manager, you will not be confined to a desk but will play a pivotal role at the intersection of creativity, retail execution, and commercial outcomes. Your primary focus will be on translating brand ideas into tangible results such as increased footfall, energized stores, and measurable impact across the offline network. Key Responsibilities: - Own and evolve brand positioning, narrative, and visual identity across various channels - Ensure consistent brand expression across social media, campaigns, stores, packaging, and partnerships - Act as the strategic brand filter for all communication - Lead the marketing strategy with a focus on social media growth and content direction - Define content and storytelling strategies to build engagement and cultural relevance - Architect integrated campaigns for both ATL and BTL channels to drive long-term impact and recall - Lead content direction and execute creator, influencer, and brand collaborations aligned with brand values - Own the strategic vision for in-store brand experience and ensure consistent, expressive, and immersive environments - Define and track brand health metrics, social growth, engagement quality, and campaign effectiveness - Act as a strategic partner to cross-functional teams, enabling faster and better execution through clarity and brand frameworks Qualifications Required: - 46 years of experience in brand or marketing leadership roles - Strong strategic thinking combined with creative judgment - Proven track record of ownership in marketing, social growth, campaigns, and collaborations - Experience collaborating with agencies, creators, and celebrity teams - High ownership mindset and ability to lead through influence Additional Company Details: Uni Seoul values individuals who think in narratives, frameworks, and long-term impact, bring innovative ideas, prioritize brand equity alongside growth, and enjoy enabling teams for success rather than controlling execution. Role Overview: At Uni Seoul, as a Brand Manager, you will not be confined to a desk but will play a pivotal role at the intersection of creativity, retail execution, and commercial outcomes. Your primary focus will be on translating brand ideas into tangible results such as increased footfall, energized stores, and measurable impact across the offline network. Key Responsibilities: - Own and evolve brand positioning, narrative, and visual identity across various channels - Ensure consistent brand expression across social media, campaigns, stores, packaging, and partnerships - Act as the strategic brand filter for all communication - Lead the marketing strategy with a focus on social media growth and content direction - Define content and storytelling strategies to build engagement and cultural relevance - Architect integrated campaigns for both ATL and BTL channels to drive long-term impact and recall - Lead content direction and execute creator, influencer, and brand collaborations aligned with brand values - Own the strategic vision for in-store brand experience and ensure consistent, expressive, and immersive environments - Define and track brand health metrics, social growth, engagement quality, and campaign effectiveness - Act as a strategic partner to cross-functional teams, enabling faster and better execution through clarity and brand frameworks Qualifications Required: - 46 years of experience in brand or marketing leadership roles - Strong strategic thinking combined with creative judgment - Proven track record of ownership in marketing, social growth, campaigns, and collaborations - Experience collaborating with agencies, creators, and celebrity teams - High ownership mindset and ability to lead through influence Additional Company Details: Uni Seoul values individuals who think in narratives, frameworks, and long-term impact, bring innovative ideas, prioritize brand equity alongside growth, and enjoy enabling teams for success rather than controlling execution.