Waya Financial Technologies Logo

SEO and Digital Marketing Specialist

Waya Financial Technologies

All India • 2 months ago

Experience: 1 to 5 Yrs

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Job Description

As an SEO Specialist in the financial domain, your role will involve enhancing the digital presence of the company. You will focus on increasing organic traffic, improving keyword rankings for finance-related searches, and generating qualified leads for PMS and investment services. Key Responsibilities: - Conduct keyword research centered around stock market, PMS, investment, mutual funds, and wealth management keywords. - Optimize website pages, blogs, landing pages, and financial content for on-page SEO. - Implement technical SEO strategies including site speed optimization, indexing, schema markup, and crawl optimization. - Build high-quality backlinks from finance-related platforms and publications. - Optimize content targeting high-intent keywords to drive investor inquiries and lead conversions. - Monitor and enhance organic traffic, keyword rankings, and lead performance. - Collaborate with content writers to develop SEO-friendly financial articles and market insights. - Perform competitor analysis within the financial services industry. - Ensure SEO practices comply with financial advertising and compliance guidelines. Required Skills & Qualifications: - Minimum 1 year of proven SEO experience (finance industry experience preferred). - Strong knowledge of On-page, Off-page, and Technical SEO. - Hands-on experience with tools like SEMrush, Ahrefs, Google Analytics, Google Search Console, and Screaming Frog. - Understanding of financial market terminology is an advantage. - Strong analytical mindset with the ability to interpret data and generate insights. - Good communication and reporting skills. In this role, you are expected to: - Improve keyword rankings for finance-related search terms. - Increase organic website traffic month-on-month. - Generate SEO-driven qualified leads for PMS services. - Enhance website authority in the financial domain. Please note that the job type is full-time with a pay range of 20,000.00 - 40,000.00 per month. The experience required includes 1 year in digital marketing and 1 year in SEO. The work location is in person. As an SEO Specialist in the financial domain, your role will involve enhancing the digital presence of the company. You will focus on increasing organic traffic, improving keyword rankings for finance-related searches, and generating qualified leads for PMS and investment services. Key Responsibilities: - Conduct keyword research centered around stock market, PMS, investment, mutual funds, and wealth management keywords. - Optimize website pages, blogs, landing pages, and financial content for on-page SEO. - Implement technical SEO strategies including site speed optimization, indexing, schema markup, and crawl optimization. - Build high-quality backlinks from finance-related platforms and publications. - Optimize content targeting high-intent keywords to drive investor inquiries and lead conversions. - Monitor and enhance organic traffic, keyword rankings, and lead performance. - Collaborate with content writers to develop SEO-friendly financial articles and market insights. - Perform competitor analysis within the financial services industry. - Ensure SEO practices comply with financial advertising and compliance guidelines. Required Skills & Qualifications: - Minimum 1 year of proven SEO experience (finance industry experience preferred). - Strong knowledge of On-page, Off-page, and Technical SEO. - Hands-on experience with tools like SEMrush, Ahrefs, Google Analytics, Google Search Console, and Screaming Frog. - Understanding of financial market terminology is an advantage. - Strong analytical mindset with the ability to interpret data and generate insights. - Good communication and reporting skills. In this role, you are expected to: - Improve keyword rankings for finance-related search terms. - Increase organic website traffic month-on-month. - Generate SEO-driven qualified leads for PMS services. - Enhance website authority in the financial domain. Please note that the job type is full-time with a pay range of 20,000.00 - 40,000.00 per month. The experience required includes 1 year in digital marketing and 1 year in SEO. The work location is in person.

Posted on: March 5, 2026

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