Senior Manager - SEO Excellence (Enablement & Governance)

You will be responsible for building the enterprise-wide foundation for how Lowe's does SEO, AEO, and GEO. This role will focus on SEO excellence and will not require you to manage day-to-day SEO operations and execution. You will define the standards, governance frameworks, SOPs, measurement models, and experimentation programs that enable cross-functional teams across the organization to build SEO best practices into their organizational processes and execute high-quality, consistent, and scalable SEO. - Define and maintain enterprise-wide SEO, AEO, and GEO governance frameworks, including guiding principles, standards, and decision-rights (RACI) across technical, content, and off-page SEO. - Create and own SEO playbooks by function (e.g., Product, Content, UX, Engineering, Merchandising) to codify best practices, do/dont guidelines, and checklists for execution teams. - Establish and lead a Center of Enablement (CoE) for SEO, including office hours, consults, documentation, templates, and self-service tools that help teams execute consistently at scale. - Develop frameworks and standards for Answer Engine Optimization (AEO) and Generative/AI-driven experiences (GEO), including structured data, entity optimization, and AI-overview visibility. - Partner with the SEO operations lead to ensure governance is practical, adoptable, and embedded into workflows, product requirements, content briefs, and QA processes. **Qualifications Required:** - 8+ years of experience in SEO / Organic Growth in a digital, e-commerce, or product-led environment. - 3+ years of experience in a senior/lead role focused on enterprise SEO strategy, governance, or analytics/experimentation. - Prior experience working in complex, matrixed organizations with multiple stakeholder groups (e.g., Product, Tech, Marketing, Content, UX). - Work experience in a large multinational E-commerce organization will be preferred, though not mandatory. **Additional Details:** Lowes is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Lowes India, the Global Capability Center of Lowes Companies Inc., is a hub for driving technology, business, analytics, and shared services strategy. If you possess deep expertise in key pillars of SEO, a strong background in SEO analytics and reporting, and excellent communication skills, this role might be a great fit for you. You will be responsible for building the enterprise-wide foundation for how Lowe's does SEO, AEO, and GEO. This role will focus on SEO excellence and will not require you to manage day-to-day SEO operations and execution. You will define the standards, governance frameworks, SOPs, measurement models, and experimentation programs that enable cross-functional teams across the organization to build SEO best practices into their organizational processes and execute high-quality, consistent, and scalable SEO. - Define and maintain enterprise-wide SEO, AEO, and GEO governance frameworks, including guiding principles, standards, and decision-rights (RACI) across technical, content, and off-page SEO. - Create and own SEO playbooks by function (e.g., Product, Content, UX, Engineering, Merchandising) to codify best practices, do/dont guidelines, and checklists for execution teams. - Establish and lead a Center of Enablement (CoE) for SEO, including office hours, consults, documentation, templates, and self-service tools that help teams execute consistently at scale. - Develop frameworks and standards for Answer Engine Optimization (AEO) and Generative/AI-driven experiences (GEO), including structured data, entity optimization, and AI-overview visibility. - Partner with the SEO operations lead to ensure governance is practical, adoptable, and embedded into workflows, product requirements, content briefs, and QA processes. **Qualifications Required:** - 8+ years of experience in SEO / Organic Growth in a digital, e-commerce, or product-led environment. - 3+ years of experience in a senior/lead role focused on enterprise SEO strategy, governance, or analytics/experimentation. - Prior experience working in complex, matrixed organizations with multiple stakeholder groups (e.g., Product, Tech, Marketing, Content, UX). - Work experience in a large multinational E-commerce organization will be preferred, though not mandatory. **Additional Details:** Lowes is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Lowes India, the Global Capability Center of Lowes Companies Inc., is a hub for driving technology, business, analytics, and shared services