Senior Manager - Brand & Communication - NBFC

As the Digital Marketing Manager, you will be responsible for overseeing all digital marketing initiatives to drive brand awareness, lead generation, and ROI. Your key deliverables will include:

• **Digital Marketing Ownership:**
• Own end-to-end digital marketing performance, including social media, SEO, paid campaigns, email marketing, and analytics.
• Ensure that digital initiatives are aligned with brand objectives, lead generation goals, and ROI targets.
• **Social Media & Community Management:**
• Develop and implement a comprehensive social media strategy across all platforms.
• Maintain high-quality, on-brand content through content reviews and creative briefs.
• Engage with and grow an active online community through strategic campaigns and interactions.
• **Online Reputation Management (ORM):**
• Manage the brand's reputation on digital platforms.
• Address customer queries and reviews in collaboration with CRM and agencies.
• Proactively turn negative feedback into positive brand outcomes.
• **Website & App Performance:**
• Oversee the performance and content governance of the website and app.
• Monitor and optimize user experience, traffic, conversions, bounce rate, and SEO performance.
• Coordinate content updates with internal and external stakeholders.
• **Digital Campaigns & Lead Generation:**
• Develop and execute digital campaigns to drive lead generation and brand awareness.
• Ensure timely rollout, performance tracking, and ROI delivery in partnership with business and CRM teams.
• **Email Marketing:**
• Lead the planning and execution of email marketing campaigns, including copy, targeting, and analytics.
• Ensure delivery accuracy, technical hygiene, and performance against targets.
• **Reporting, Audit & Insights:**
• Generate monthly performance reports for all digital channels.
• Track costs, ROI, and campaign effectiveness.
• Monitor competitor activities and provide actionable recommendations based on insights.

**SKILLS & EXPERIENCE (ESSENTIAL):**

• 5-8 years' experience in Digital / Social Media Marketing.
• Strong expertise in social media campaigns, SEO, analytics, email marketing, and ROI measurement.
• Proficiency in Google Analytics, marketing automation tools, and SEO best practices.
• Excellent copy editing skills, stakeholder coordination, and creative judgment.
• Fluent in English. As the Digital Marketing Manager, you will be responsible for overseeing all digital marketing initiatives to drive brand awareness, lead generation, and ROI. Your key deliverables will include:
• **Digital Marketing Ownership:**
• Own end-to-end digital marketing performance, including social media, SEO, paid campaigns, email marketing, and analytics.
• Ensure that digital initiatives are aligned with brand objectives, lead generation goals, and ROI targets.
• **Social Media & Community Management:**
• Develop and implement a comprehensive social media strategy across all platforms.
• Maintain high-quality, on-brand content through content reviews and creative briefs.
• Engage with and grow an active online community through strategic campaigns and interactions.
• **Online Reputation Management (ORM):**
• Manage the brand's reputation on digital platforms.
• Address customer queries and reviews in collaboration with CRM and agencies.
• Proactively turn negative feedback into positive brand outcomes.
• **Website & App Performance:**
• Oversee the performance and content governance of the website and app.
• Monitor and optimize user experience, traffic, conversions, bounce rate, and SEO performance.
• Coordinate content updates with internal and external stakeholders.
• **Digital Campaigns & Lead Generation:**
• Develop and execute digital campaigns to drive lead generation and brand awareness.
• Ensure timely rollout, performance tracking, and ROI delivery in partnership with business and CRM teams.
• **Email Marketing:**
• Lead the planning and execution of email marketing campaigns, including copy, targeting, and analytics.
• Ensure delivery accuracy, technical hygiene, and performance against targets.
• **Reporting, Audit & Insights:**
• Generate monthly performance reports for all digital channels.
• Track costs, ROI, and campaign effectiveness.
• Monitor competitor activities and provide actionable recommendations based on insights.

**SKILLS & EXPERIENCE (ESSENTIAL):**

• 5-8 years' experience in Digital / Social Media Marketing.
• Strong expertise in social media campaigns, SEO, analytics, email marketing, and ROI measurement.
• Proficiency in Google Analytics, marketing automation tools, and SEO best practices.
• Excellent copy editing skills, stakeholder coordination, and creative judgment.
• Fluent in English.