Performance Marketing Manager

As a Performance Marketing Manager at Avaya, you will play a pivotal role in driving global growth through paid media and Account Based Marketing (ABM) strategies. Your responsibilities will include managing English-speaking regions, collaborating with global agencies and internal specialists, and executing complex, multi-region campaigns. Here is a breakdown of what is expected from you: Key Responsibilities: - Lead the planning and optimization of paid campaigns and Demandbase orchestration, balancing brand awareness and deep-funnel activations. - Act as a central point of contact for the international media ecosystem, ensuring brand consistency and performance across different regions. - Create and execute acquisition strategies to drive qualified leads, pipeline, and brand authority, including A/B testing for maximum ROI. - Monitor funnel performance and attribution models, translating data into actionable insights for senior stakeholders. - Collaborate with Campaign, Creative, and Content teams to align ad copy and landing page experiences with the customer journey on a global scale. Qualifications Required: - 7+ years of experience in performance marketing, paid media, or growth marketing, specifically in scaling B2B programs for enterprise technology companies. - Proficiency in LinkedIn Campaign Manager, Google Ads, Google Analytics, Looker Studio, and CRM systems (Salesforce). - Hands-on experience with Demandbase or similar ABM platforms. - Strong analytical skills to interpret complex data sets and attribution models effectively. - Ability to work independently in a remote environment with a high level of ownership and project management discipline. - Comfortable using AI tools for daily workflows and excellent communication & presentation skills. - Bachelor's degree in Marketing, Business, or a related field. Join Avaya, where success is built through strong connections and your contributions are valued and supported every step of the way. As a Performance Marketing Manager at Avaya, you will play a pivotal role in driving global growth through paid media and Account Based Marketing (ABM) strategies. Your responsibilities will include managing English-speaking regions, collaborating with global agencies and internal specialists, and executing complex, multi-region campaigns. Here is a breakdown of what is expected from you: Key Responsibilities: - Lead the planning and optimization of paid campaigns and Demandbase orchestration, balancing brand awareness and deep-funnel activations. - Act as a central point of contact for the international media ecosystem, ensuring brand consistency and performance across different regions. - Create and execute acquisition strategies to drive qualified leads, pipeline, and brand authority, including A/B testing for maximum ROI. - Monitor funnel performance and attribution models, translating data into actionable insights for senior stakeholders. - Collaborate with Campaign, Creative, and Content teams to align ad copy and landing page experiences with the customer journey on a global scale. Qualifications Required: - 7+ years of experience in performance marketing, paid media, or growth marketing, specifically in scaling B2B programs for enterprise technology companies. - Proficiency in LinkedIn Campaign Manager, Google Ads, Google Analytics, Looker Studio, and CRM systems (Salesforce). - Hands-on experience with Demandbase or similar ABM platforms. - Strong analytical skills to interpret complex data sets and attribution models effectively. - Ability to work independently in a remote environment with a high level of ownership and project management discipline. - Comfortable using AI tools for daily workflows and excellent communication & presentation skills. - Bachelor's degree in Marketing, Business, or a related field. Join Avaya, where success is built through strong connections and your contributions are valued and supported every step of the way.