Performance Marketing Manager Meta & Google Ads Shopify

As a Performance Marketing Manager specializing in Meta & Google Ads at Ridhi Block Print Home, your primary responsibility will be to scale the Shopify D2C brand globally. You will be expected to have 3-7 years of experience in successfully managing Facebook, Instagram, and Google Ads for Shopify brands, along with a strong understanding of creative strategy, retargeting psychology, and profitable scaling techniques. **Role Overview:** You will be responsible for planning, launching, managing, and scaling Facebook & Instagram ad campaigns for Shopify. Your duties will include building and optimizing advanced retargeting funnels, creating and managing full-funnel strategies, handling advanced campaign structures, analyzing performance metrics, developing creative strategies, and running continuous A/B testing on creatives, hooks, audiences, and offers. **Key Responsibilities:** - Plan, launch, manage, and scale Facebook & Instagram ad campaigns for Shopify - Build and optimize advanced retargeting funnels - Create and manage full-funnel strategies - Handle advanced campaign structures - Analyze performance metrics - Develop creative strategies and run continuous A/B testing - Scale winning campaigns while maintaining profitability - Track and analyze performance using Meta Ads Manager, Google Ads, GA4, Meta Pixel, Google Tag, and Shopify Analytics - Identify scaling opportunities and performance bottlenecks using data insights **Qualifications Required:** - 3-7 years of proven experience running Meta Ads - Robust expertise in retargeting and audience segmentation - Demonstrated experience in scaling paid ads profitably - Deep understanding of creative performance, customer psychology, and funnels - Data-driven mindset with solid analytical skills - Experience managing significant ad budgets In addition to the above, any additional details of the company provided in the job description are omitted as per the instructions. As a Performance Marketing Manager specializing in Meta & Google Ads at Ridhi Block Print Home, your primary responsibility will be to scale the Shopify D2C brand globally. You will be expected to have 3-7 years of experience in successfully managing Facebook, Instagram, and Google Ads for Shopify brands, along with a strong understanding of creative strategy, retargeting psychology, and profitable scaling techniques. **Role Overview:** You will be responsible for planning, launching, managing, and scaling Facebook & Instagram ad campaigns for Shopify. Your duties will include building and optimizing advanced retargeting funnels, creating and managing full-funnel strategies, handling advanced campaign structures, analyzing performance metrics, developing creative strategies, and running continuous A/B testing on creatives, hooks, audiences, and offers. **Key Responsibilities:** - Plan, launch, manage, and scale Facebook & Instagram ad campaigns for Shopify - Build and optimize advanced retargeting funnels - Create and manage full-funnel strategies - Handle advanced campaign structures - Analyze performance metrics - Develop creative strategies and run continuous A/B testing - Scale winning campaigns while maintaining profitability - Track and analyze performance using Meta Ads Manager, Google Ads, GA4, Meta Pixel, Google Tag, and Shopify Analytics - Identify scaling opportunities and performance bottlenecks using data insights **Qualifications Required:** - 3-7 years of proven experience running Meta Ads - Robust expertise in retargeting and audience segmentation - Demonstrated experience in scaling paid ads profitably - Deep understanding of creative performance, customer psychology, and funnels - Data-driven mindset with solid analytical skills - Experience managing significant ad budgets In addition to the above, any additional details of the company provided in the job description are omitted as per the instructions.