Marketing Lead

You will be working at Unmeshed Inc, a company focused on building a next-generation orchestration platform to simplify how engineering teams manage microservices, workflows, APIs, and AI-driven systems. Your role will involve: - **Awareness & Community Building:** - Develop and execute a content strategy to establish Unmeshed as a thought leader in the AI orchestration and agentic AI space. - Create and distribute high-value educational content such as technical blog posts, tutorials, case studies, and video content for platforms like YouTube and Reddit. - Manage Unmeshed's presence on social platforms like LinkedIn, Twitter, and Discord to engage with the developer and AI community. - Plan and execute awareness campaigns targeting university students, researchers, and early-adopter developers in the tech community. - **Demand Generation & Lead Nurturing:** - Develop and run performance marketing campaigns (paid social, search, content syndication) to drive qualified traffic to the website and playground. - Build and optimize email marketing campaigns (newsletters, nurture sequences, product updates) to engage the audience and convert leads into active users. - Collaborate with sales to ensure a smooth handoff of marketing qualified leads (MQLs) and create content for sales enablement. - **Product Marketing:** - Gain a deep understanding of the product, users, and competitive landscape. - Craft clear messaging and positioning that differentiates Unmeshed in the market. - Identify emerging tech themes and create relevant content, use cases, and demos using the Unmeshed platform. - Manage the marketing budget efficiently, focusing on high-ROI activities. **Qualifications:** - 5+ years of experience in a full-funnel marketing role, preferably within the B2B SaaS, IT, or developer-focused technology sector. - Bachelors or Masters degree in Engineering or Computer Applications (B.Tech, M.Tech, BCA, MCA) preferred. - Proven hands-on experience with key marketing tools like CRM platforms (HubSpot, Apollo), Google Analytics, email marketing platforms, and social media management tools. - Strong self-starter mindset with the ability to work independently in a fast-paced environment. - Deep interest in AI technologies and developer tools, with a willingness to continuously learn and stay updated in the space. You will be working at Unmeshed Inc, a company focused on building a next-generation orchestration platform to simplify how engineering teams manage microservices, workflows, APIs, and AI-driven systems. Your role will involve: - **Awareness & Community Building:** - Develop and execute a content strategy to establish Unmeshed as a thought leader in the AI orchestration and agentic AI space. - Create and distribute high-value educational content such as technical blog posts, tutorials, case studies, and video content for platforms like YouTube and Reddit. - Manage Unmeshed's presence on social platforms like LinkedIn, Twitter, and Discord to engage with the developer and AI community. - Plan and execute awareness campaigns targeting university students, researchers, and early-adopter developers in the tech community. - **Demand Generation & Lead Nurturing:** - Develop and run performance marketing campaigns (paid social, search, content syndication) to drive qualified traffic to the website and playground. - Build and optimize email marketing campaigns (newsletters, nurture sequences, product updates) to engage the audience and convert leads into active users. - Collaborate with sales to ensure a smooth handoff of marketing qualified leads (MQLs) and create content for sales enablement. - **Product Marketing:** - Gain a deep understanding of the product, users, and competitive landscape. - Craft clear messaging and positioning that differentiates Unmeshed in the market. - Identify emerging tech themes and create relevant content, use cases, and demos using the Unmeshed platform. - Manage the marketing budget efficiently, focusing on high-ROI activities. **Qualifications:** - 5+ years of experience in a full-funnel marketing role, preferably within the B2B SaaS, IT, or developer-focused technology sector. - Bachelors or Masters degree in Engineering or Computer Applications (B.Tech, M.Tech, BCA, MCA) preferred. - Proven hands-on experience with key marketing tools like CRM platforms (HubSpot, Apollo), Google Analytics, email marketing platforms, and social media management tools. - Strong self-starter mindset with the ability to work independently in a fast-paced environment. - Deep interest in AI technologies and developer tools, with a willingness to continuously learn and stay updated in the space.