Marketing & Communications Expert - Manufacturing

As an Assistant Manager/Deputy Manager in Marketing & Communications, your role will involve supporting the strategic and operational marketing agenda of the organization. Your expertise in integrated marketing, digital strategy, brand communication, and cross-functional collaboration will be essential for success in this position. The ideal candidate is expected to bring creativity, ownership, and a strong execution mindset. **Key Responsibilities:** - Support the Head of Marketing & Communications in developing, refining, and executing marketing strategies aligned with business goals. - Contribute to the ideation, development, and rollout of annual marketing plans, product campaigns, and promotional programs. - Work closely with R&D/Engineering to develop product marketing collateral, including spec sheets, brochures, feature decks, and competitive analysis. - Create and execute compelling brand, product, and corporate presentations, videos, and external communication assets. - Plan and manage pan-India trade shows, exhibitions, customer meets, and other promotional events end-to-end. - Collaborate with vendors, sales teams, and logistics partners to ensure flawless execution. - Manage and update company websites in coordination with external agencies; familiarity with WordPress/AEM preferred, but not mandatory. - Oversee digital campaigns on Meta and LinkedIn (awareness, lead generation, retargeting). - Should have a good understanding of content management. - Use marketing automation tools to drive customer engagement, feedback flows, and loyalty programs. - Liaise effectively with internal stakeholders across departments to drive integrated initiatives. - Manage marketing vendors, agencies, and creative partners for consistent quality and timely delivery. **Key Skills & Competencies:** - Exceptional command over spoken and written English (UK). - Proficiency in Canva, Google Analytics, and CMS tools like AEM/WordPress. - Working knowledge of AI-assisted tools such as Midjourney, Copilot, GravityWrite, etc. - Strong creative sensibility with the ability to conceptualize and design marketing collaterals. - Excellent presentation, communication, and persuasive skills. - Ability to work under pressure, manage deadlines, and drive projects independently. **Qualifications & Experience:** - Education: Graduate with MBA in Marketing, a Diploma in Digital Marketing would be an added advantage. - Experience: 45 years of relevant experience, preferably in a manufacturing or engineering-driven sector. In your role, you are expected to have a pleasant and professional demeanor, be performance-driven, adaptable, and proactive in problem-solving. A self-motivated, go-getter attitude with a high sense of ownership is essential, along with the ability to manage multitasking effectively. (Note: Additional details about the company were not included in the provided job description.) As an Assistant Manager/Deputy Manager in Marketing & Communications, your role will involve supporting the strategic and operational marketing agenda of the organization. Your expertise in integrated marketing, digital strategy, brand communication, and cross-functional collaboration will be essential for success in this position. The ideal candidate is expected to bring creativity, ownership, and a strong execution mindset. **Key Responsibilities:** - Support the Head of Marketing & Communications in developing, refining, and executing marketing strategies aligned with business goals. - Contribute to the ideation, development, and rollout of annual marketing plans, product campaigns, and promotional programs. - Work closely with R&D/Engineering to develop product marketing collateral, including spec sheets, brochures, feature decks, and competitive analysis. - Create and execute compelling brand, product, and corporate presentations, videos, and external communication assets. - Plan and manage pan-India trade shows, exhibitions, customer meets, and other promotional events end-to-end. - Collaborate with vendors, sales teams, and logistics partners to ensure flawless execution. - Manage and update company websites in coordination with external agencies; familiarity with WordPress/AEM preferred, but not mandatory. - Oversee digital campaigns on Meta and LinkedIn (awareness, lead generation, retargeting). - Should have a good understanding of content management. - Use marketing automation tools to drive customer engagement, feedback flows, and loyalty programs. - Liaise effectively with internal stakeholders across departments to drive integrated initiatives. - Manage marketing vendors, agencies, and creative partners for consistent quality and timely delivery. **Key Skills & Competencies:** - Exceptional command over spoken and written English (UK). - Proficiency in Canva, Google Analytics, and CMS tools like AEM/WordPress. - Working knowledge of AI-assisted tools such as Midjourney, Copilot, GravityWrite, etc. - Strong creative sensi