Marketing Automation Manager - Remote

As a Marketing Automation Manager at Accenture, you will be responsible for driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions for clients. Your role will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance.

Key Responsibilities:

• Plan, design, and execute large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web.
• Design new campaign strategies and marketing plans based on campaign performance and insights.
• Conduct marketing automation vendor assessments and client's Campaign/Marketing automation capability assessments.
• Gather business requirements, design processes and solutions for the implementation of marketing and advertising solutions.
• Lead discovery and design workshops with clients to map marketing processes and deploy marketing processes in client's Workfront or other marketing workflow management system.
• Partner and team with technology solution providers and marketing agencies to deliver the best solutions meeting the needs of clients.
• Deliver and execute technical design solutions using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, and other Mar-tech tools.

Qualifications Required:

• Minimum 12+ years of relevant experience.
• Educational Qualifications: MBA Full-time / B.Tech/BE.
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.
• Proficient in research and analysis, identifying new opportunities, developing solutions, and owning proposals end to end.
• Experience in working with middle to senior management levels within existing organization/client organizations.
• Ability to work effectively in a remote, virtual, global, fast-paced, and unstructured environment.
• Relevant experience in the required domain.
• Good to have 3+ years of Workfront/Jira experience.
• Strong understanding of data structures and hands-on experience with Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze, etc.
• Experience in leading and managing email, social media, and/or display advertising campaigns.
• Strong knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.
• Proficient with the implementation of MarTech platforms like Adobe Experience Cloud and experience with AdTech platforms, Data visualization platforms, and Cloud Platforms.

By excelling in this role, you will have the opportunity to work on innovative projects, experience career growth, and gain leadership exposure at Accenture. As a Marketing Automation Manager at Accenture, you will be responsible for driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions for clients. Your role will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance.

Key Responsibilities:

• Plan, design, and execute large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web.
• Design new campaign strategies and marketing plans based on campaign performance and insights.
• Conduct marketing automation vendor assessments and client's Campaign/Marketing automation capability assessments.
• Gather business requirements, design processes and solutions for the implementation of marketing and advertising solutions.
• Lead discovery and design workshops with clients to map marketing processes and deploy marketing processes in client's Workfront or other marketing workflow management system.
• Partner and team with technology solution providers and marketing agencies to deliver the best solutions meeting the needs of clients.
• Deliver and execute technical design solutions using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, and other Mar-tech tools.

Qualifications Required:

• Minimum 12+ years of relevant experience.
• Educational Qualifications: MBA Full-time / B.Tech/BE.
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.
• Proficient in research and analysis, identifying new opportunities, developing solutions, and owning proposals end to end.
• Experience in working with middle to senior management levels within existing organization/client organizations.
• Ability to work effectively in a remote, virtual, global, fast-paced, and unstructured environment.
• Relevant experience in the required domain.
• Good to have 3+ years of Workfront/Jira experience.
• Strong understanding of data structures and hands-on experience with Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adob