Manager - Corporate Communication & Public Relations

Role Overview: As the Manager - Corporate Communications, you will lead strategic initiatives to strengthen the airlines brand presence through compelling, authentic, and consistent messaging across all public-facing channels. Your innovative approach to PR campaigns, stakeholder engagement, and media relations will ensure that communications reflect the airlines values and resonate with diverse audiences. By fostering trust and transparency through proactive storytelling and brand advocacy, you will play a crucial role in enhancing the company's reputation. Key Responsibilities: - Reputation Management Online & Offline: - Monitor digital and traditional media to identify misinformation, fake news, or speculative content. - Coordinate corrective messaging and engage with media platforms to ensure factual representation. - Work with PR agencies, Online Reputation Management agencies, and internal teams to manage sentiment and uphold brand integrity. - Risk Identification & Mitigation: - Proactively engage with internal stakeholders to identify potential PR challenges in daily operations, stakeholder management, and the aviation industry. - Develop and advise mitigation plans and documentation to address reputational risks before they escalate. - Conduct scenario planning and contribute to SOPs that strengthen crisis readiness. - Media Relations, Monitoring, Coordination & Reporting: - Manage inbound media queries during high-impact or sensitive events. - Build and maintain strong relationships with aviation, national, international, and regional media. - Draft press releases, media notes, and coordinate briefings and interviews as needed. - Respond to media queries with speed and consistency. - Develop opportunities for proactive media engagement. - Use media monitoring tools to track coverage volume, sentiment, and relevance. - Maintain incident-based trackers and generate post-crisis reports with insights on PR performance. - Crisis Preparedness & ERP Execution: - Activate and manage communication protocols during operational incidents and sensitive scenarios. - Draft holding statements, FAQs, and updates based on verified inputs from internal teams. - Maintain a central repository of approved messaging, FAQs, and documentation for use during sensitive events. - Ensure timely, accurate, and brand-consistent communication across all channels. - Serve as a point of contact for communication during ERP activation scenarios. - Internal Coordination: - Facilitate approvals for outgoing communication during crises. - Support campaigns on media SOPs and crisis readiness. - Collaborate with other teams to amplify employee-led stories and employer branding. Qualifications & Experience: - Bachelor's degree in mass communication, Journalism, Public Relations, or a related field. A master's degree will be an added advantage. - Minimum seven years of experience in public relations, corporate communications, or journalism, with relevant exposure to the aviation sector. - Strong understanding of aviation sector dynamics, including regulatory sensitivities, operational nuances, and crisis communication protocols, is essential. - Proven track record in media relations, content development, and strategic communication planning specific to aviation. - Prior experience in managing real-time media responses, coordinating with internal stakeholders and external partners, and handling high-pressure situations. - Excellent written and verbal communication skills in English are required. - Proficiency with media monitoring tools and content management systems is preferred. Role Overview: As the Manager - Corporate Communications, you will lead strategic initiatives to strengthen the airlines brand presence through compelling, authentic, and consistent messaging across all public-facing channels. Your innovative approach to PR campaigns, stakeholder engagement, and media relations will ensure that communications reflect the airlines values and resonate with diverse audiences. By fostering trust and transparency through proactive storytelling and brand advocacy, you will play a crucial role in enhancing the company's reputation. Key Responsibilities: - Reputation Management Online & Offline: - Monitor digital and traditional media to identify misinformation, fake news, or speculative content. - Coordinate corrective messaging and engage with media platforms to ensure factual representation. - Work with PR agencies, Online Reputation Management agencies, and internal teams to manage sentiment and uphold brand integrity. - Risk Identification & Mitigation: - Proactively engage with internal stakeholders to identify potential PR challenges in daily operations, stakeholder management, and the aviation industry. - Develop and advise mitigation plans and documentation to address reputational risks before they escalate. - Conduct scenario planning and contribute to SOPs that str