Lead - Marketing & Media Analytics

You will be leading the Marketing and Media Analytics team, focusing on data-driven decision-making to enhance media investments and marketing performance. Your primary responsibility will involve developing advanced analytical frameworks to transform intricate data into impactful business strategies for a diverse client base. Key Responsibilities: - Lead the development and execution of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Unified Measurement frameworks. - Analyze cross-channel media data (Digital, TV, Print, OOH) to assess campaign effectiveness and ROI. - Offer data-driven recommendations for media budget optimization and forecasting to enhance reach and conversion. - Supervise the creation of automated real-time visualization tools for monitoring key performance indicators (KPIs) and business health. - Serve as a strategic advisor to brand teams, presenting complex analytical insights in a clear, actionable manner. - Manage and mentor a team of analysts, ensuring quality deliverables and continuous technical upskilling. Qualifications: - Proficiency in Python or R, and advanced SQL for data manipulation. - Advanced skills in Tableau, Power BI, or Google Looker Studio for data visualization. - Sound knowledge of statistical modeling, regression analysis, and machine learning applications in marketing. - Familiarity with AdTech/MarTech ecosystems such as Google Analytics 4, Ads Manager, and Clean Rooms. - A Master's degree in Statistics, Economics, Mathematics, MBA, or a related quantitative field. If you have experience working in an agency or consulting environment with extensive media data, can thrive in a fast-paced setting while managing multiple high-priority projects simultaneously, and possess exceptional communication and storytelling abilities, you are the ideal candidate for this role. You will be leading the Marketing and Media Analytics team, focusing on data-driven decision-making to enhance media investments and marketing performance. Your primary responsibility will involve developing advanced analytical frameworks to transform intricate data into impactful business strategies for a diverse client base. Key Responsibilities: - Lead the development and execution of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Unified Measurement frameworks. - Analyze cross-channel media data (Digital, TV, Print, OOH) to assess campaign effectiveness and ROI. - Offer data-driven recommendations for media budget optimization and forecasting to enhance reach and conversion. - Supervise the creation of automated real-time visualization tools for monitoring key performance indicators (KPIs) and business health. - Serve as a strategic advisor to brand teams, presenting complex analytical insights in a clear, actionable manner. - Manage and mentor a team of analysts, ensuring quality deliverables and continuous technical upskilling. Qualifications: - Proficiency in Python or R, and advanced SQL for data manipulation. - Advanced skills in Tableau, Power BI, or Google Looker Studio for data visualization. - Sound knowledge of statistical modeling, regression analysis, and machine learning applications in marketing. - Familiarity with AdTech/MarTech ecosystems such as Google Analytics 4, Ads Manager, and Clean Rooms. - A Master's degree in Statistics, Economics, Mathematics, MBA, or a related quantitative field. If you have experience working in an agency or consulting environment with extensive media data, can thrive in a fast-paced setting while managing multiple high-priority projects simultaneously, and possess exceptional communication and storytelling abilities, you are the ideal candidate for this role.