Head of Performance Marketing and CRM

As a Performance Marketing Manager at The Wellness Shop, you will play a crucial role in leading and scaling digital growth initiatives for our fast-growing D2C wellness and personal care brand. Your primary focus will be on developing and executing comprehensive performance marketing strategies across various platforms and managing large advertising budgets exceeding 25-30 crore annually. Your data-driven decision-making and growth experimentation skills will be key in driving sustainable revenue growth. **Key Responsibilities:** - Develop and execute comprehensive performance marketing strategies across Meta, Google, YouTube, and other paid channels. - Manage and optimize annual ad budgets exceeding 25-30 crore with clear ROAS, CAC, and LTV targets. - Scale customer acquisition profitably while maintaining strong unit economics. - Continuously test, optimize, and scale winning campaigns through structured experimentation. Lead and manage teams across: - Meta Ads - Google Ads - Marketplaces (Amazon, Flipkart, etc.) - Other paid marketing verticals - Set performance KPIs and ensure cross-channel alignment - Collaborate with creative, content, and product teams to improve campaign outcomes. **Growth Hacking & Experimentation:** - Implement growth hacking frameworks to identify new acquisition opportunities. - Run rapid A/B testing cycles across creatives, funnels, and landing pages. - Identify new channels and partnerships for incremental growth. **Retention & Lifecycle Marketing:** - Oversee retention marketing tools (Email, SMS, WhatsApp, CRM automation). - Improve customer lifetime value (LTV) through remarketing and lifecycle strategies. - Work closely with CRM and automation platforms to drive repeat purchases. **Analytics & Reporting:** - Monitor performance metrics including ROAS, CAC, LTV, MER, contribution margin, etc. - Build dashboards and performance reports for leadership. - Provide actionable insights backed by data. **Required Qualifications:** - B. Tech graduate or MBA (Tier 1/2 preferred). - 6+ years of experience in performance marketing, preferably in D2C brands. - Proven experience scaling D2C brands profitably. - Experience managing annual ad budgets of 25-30 crore or more. - Hands-on expertise in Meta Ads, Google Ads, and marketplace advertising. - Strong knowledge of attribution models, analytics tools, and tracking frameworks. - Experience leading and managing cross-functional marketing teams. - Deep understanding of growth hacking strategies and experimentation frameworks. - Experience with retention marketing tools (Klaviyo, MoEngage, WebEngage, Clevertap, etc.). **Preferred Skills:** - Strong analytical and data interpretation skills. - Entrepreneurial mindset with ownership attitude. - Experience in wellness, beauty, or personal care brands is a plus. - Ability to thrive in a fast-paced, scaling environment. If you join us, you will have the opportunity to scale a fast-growing D2C wellness brand, take on a high ownership role with strategic decision-making exposure, and work in a performance-driven growth environment. Competitive compensation will be aligned with your experience. As a Performance Marketing Manager at The Wellness Shop, you will play a crucial role in leading and scaling digital growth initiatives for our fast-growing D2C wellness and personal care brand. Your primary focus will be on developing and executing comprehensive performance marketing strategies across various platforms and managing large advertising budgets exceeding 25-30 crore annually. Your data-driven decision-making and growth experimentation skills will be key in driving sustainable revenue growth. **Key Responsibilities:** - Develop and execute comprehensive performance marketing strategies across Meta, Google, YouTube, and other paid channels. - Manage and optimize annual ad budgets exceeding 25-30 crore with clear ROAS, CAC, and LTV targets. - Scale customer acquisition profitably while maintaining strong unit economics. - Continuously test, optimize, and scale winning campaigns through structured experimentation. Lead and manage teams across: - Meta Ads - Google Ads - Marketplaces (Amazon, Flipkart, etc.) - Other paid marketing verticals - Set performance KPIs and ensure cross-channel alignment - Collaborate with creative, content, and product teams to improve campaign outcomes. **Growth Hacking & Experimentation:** - Implement growth hacking frameworks to identify new acquisition opportunities. - Run rapid A/B testing cycles across creatives, funnels, and landing pages. - Identify new channels and partnerships for incremental growth. **Retention & Lifecycle Marketing:** - Oversee retention marketing tools (Email, SMS, WhatsApp, CRM automation). - Improve customer lifetime value (LTV) through remarketing and lifecycle strategies. - Work closely with CRM and automation platforms to drive repeat purchases. **Analytics & Reporting:** - Monitor performance metrics including ROAS, CAC,