Head of Growth and Marketing

Role Overview: You will be responsible for leading paid campaigns across various platforms like Google, Meta, and others at UrbanPro. Your role will focus on developing and implementing paid acquisition strategies, lifecycle & retention marketing, funnel optimization, marketing analytics & attribution, and managing a team of 45 members across different areas such as paid, content, email, and social. This is not just a campaign management role but also involves capital allocation and growth systems responsibilities. Key Responsibilities: - Paid Acquisition Leadership - Own budget allocation - Drive channel efficiency on Google, Meta, and other platforms - Improve Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), and payback period - Develop a structured testing roadmap - LTV & Unit Economics Ownership - Build and track Lifetime Value (LTV) / Customer Acquisition Cost (CAC) by cohort - Improve contribution margin - Collaborate with the product team to enhance monetization - Monitor payback windows - Funnel & Conversion Optimization - Enhance website conversion rates - Optimize landing pages and user flows - Coordinate with product and tech teams for optimization - Lifecycle & Retention - Strengthen CRM/email strategy - Enhance repeat monetization - Implement reactivation programs - Team Leadership - Manage and develop a team of 45 members - Establish Key Performance Indicators (KPIs) and ensure accountability - Enhance execution discipline within the team Qualifications Required: - 812 years of experience in growth/performance marketing - 3+ years of experience managing significant paid budgets (3 Cr+/year) on Google Adwords and Meta - Experience in marketplace, edtech, or subscription businesses - Strong analytical mindset with comfort in dealing with cohorts & attribution - Experience in managing teams of 3 or more people - Data-driven decision-maker - Exposure to marketing analytics tools such as GA4, PostHog, etc. Bonus: - Experience with mixed revenue models - Experience in scaling beyond 1 Cr/month ad spend Role Overview: You will be responsible for leading paid campaigns across various platforms like Google, Meta, and others at UrbanPro. Your role will focus on developing and implementing paid acquisition strategies, lifecycle & retention marketing, funnel optimization, marketing analytics & attribution, and managing a team of 45 members across different areas such as paid, content, email, and social. This is not just a campaign management role but also involves capital allocation and growth systems responsibilities. Key Responsibilities: - Paid Acquisition Leadership - Own budget allocation - Drive channel efficiency on Google, Meta, and other platforms - Improve Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), and payback period - Develop a structured testing roadmap - LTV & Unit Economics Ownership - Build and track Lifetime Value (LTV) / Customer Acquisition Cost (CAC) by cohort - Improve contribution margin - Collaborate with the product team to enhance monetization - Monitor payback windows - Funnel & Conversion Optimization - Enhance website conversion rates - Optimize landing pages and user flows - Coordinate with product and tech teams for optimization - Lifecycle & Retention - Strengthen CRM/email strategy - Enhance repeat monetization - Implement reactivation programs - Team Leadership - Manage and develop a team of 45 members - Establish Key Performance Indicators (KPIs) and ensure accountability - Enhance execution discipline within the team Qualifications Required: - 812 years of experience in growth/performance marketing - 3+ years of experience managing significant paid budgets (3 Cr+/year) on Google Adwords and Meta - Experience in marketplace, edtech, or subscription businesses - Strong analytical mindset with comfort in dealing with cohorts & attribution - Experience in managing teams of 3 or more people - Data-driven decision-maker - Exposure to marketing analytics tools such as GA4, PostHog, etc. Bonus: - Experience with mixed revenue models - Experience in scaling beyond 1 Cr/month ad spend