Head of Global Brand & Digital Presence

As the Brand Strategy Manager at Saras AI Institute, your role involves shaping the perception of the institute across digital platforms to establish a consistent, distinctive, and globally relevant brand narrative. Your deep expertise in brand strategy, digital storytelling, and thought leadership will be pivotal in translating institutional strengths into compelling global visibility.

Key Responsibilities:

• Develop and drive a clear global brand narrative for Saras AI Institute.
• Build a consistent and premium digital identity across all major platforms.
• Lead brand strategy, storytelling, and digital presence across channels.
• Oversee content direction, thought leadership, and brand communication.
• Strengthen Sarass organic digital presence on platforms such as LinkedIn, Instagram, YouTube, X, and others.
• Shape founder branding and leadership visibility to amplify institutional credibility.
• Ensure consistent brand messaging across website, social media, press, and public communication.
• Lead initiatives to increase brand visibility, recognition, and trust globally.
• Develop brand campaigns focused on recall, credibility, and long-term positioning.
• Guide visual storytelling, creative direction, and brand aesthetics.
• Build and manage a content ecosystem including writers, designers, video editors, and external collaborators.
• Work closely with leadership to translate ideas, partnerships, research, faculty credibility, and student success into strong brand narratives.

What You Will Own:

• Overall brand strategy and positioning.
• Saras global digital presence.
• Founder and leadership visibility.
• Social media narrative and content quality.
• Website messaging and brand voice.
• PR, thought leadership, and media presence.
• Brand campaigns and storytelling initiatives.
• Visual identity and creative direction.
• Digital reputation and brand perception.

Ideal Candidate Profile:

• Strong understanding of brand building beyond lead generation.
• Experience shaping digital presence for institutions, startups, or global brands.
• Ability to think in terms of narrative, positioning, perception, and long-term brand equity.
• Demonstrated strong creative judgment and high standards for quality.
• Understanding of how brands build visibility, credibility, and cultural relevance.
• Capability to operate at both strategic and execution levels.
• Passion for modern brand representation online.

Success in this role will be reflected in:

• Development of a clear, recognisable, and respected global brand identity for Saras.
• Strengthening and sharpening the institute's digital presence to be globally relevant.
• Increased engagement and recognition from students, universities, industry leaders, media, and partners.
• Establishment of Saras as a distinctive and influential AI education brand worldwide.
• A digital presence that aligns with the institute's ambitious vision. As the Brand Strategy Manager at Saras AI Institute, your role involves shaping the perception of the institute across digital platforms to establish a consistent, distinctive, and globally relevant brand narrative. Your deep expertise in brand strategy, digital storytelling, and thought leadership will be pivotal in translating institutional strengths into compelling global visibility.

Key Responsibilities:

• Develop and drive a clear global brand narrative for Saras AI Institute.
• Build a consistent and premium digital identity across all major platforms.
• Lead brand strategy, storytelling, and digital presence across channels.
• Oversee content direction, thought leadership, and brand communication.
• Strengthen Sarass organic digital presence on platforms such as LinkedIn, Instagram, YouTube, X, and others.
• Shape founder branding and leadership visibility to amplify institutional credibility.
• Ensure consistent brand messaging across website, social media, press, and public communication.
• Lead initiatives to increase brand visibility, recognition, and trust globally.
• Develop brand campaigns focused on recall, credibility, and long-term positioning.
• Guide visual storytelling, creative direction, and brand aesthetics.
• Build and manage a content ecosystem including writers, designers, video editors, and external collaborators.
• Work closely with leadership to translate ideas, partnerships, research, faculty credibility, and student success into strong brand narratives.

What You Will Own:

• Overall brand strategy and positioning.
• Saras global digital presence.
• Founder and leadership visibility.
• Social media narrative and content quality.
• Website messaging and brand voice.
• PR, thought leadership, and media presence.
• Brand campaigns and storytelling initiatives.
• Visual identity and creative direction.
• Digital reputation and brand perception.

Ideal Candidate Profile:

• Strong understanding of brand building beyond lead generation.
• Experience shaping digital presence for institutions, startups, or