Head of Digital Growth Marketing

Role Overview: As a Sr. Manager / AGM Performance Marketing (E-commerce) at Thane, Mumbai, you will be responsible for driving growth and revenue across digital commerce platforms through performance-led marketing strategies. Your main focus will be on leading data-driven customer acquisition, paid media campaigns, and ROI optimization across D2C platforms, marketplaces, and quick commerce channels to ensure scalable and profitable online growth. Key Responsibilities: - Lead the end-to-end performance marketing strategy to drive traffic, customer acquisition, and revenue growth across D2C website, marketplaces, and quick commerce platforms. - Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, programmatic networks, and affiliate channels. - Manage marketplace advertising ecosystems including campaign planning, keyword bidding strategies, and sponsored ad optimization to maximize platform visibility and sales. - Drive performance-led growth initiatives across quick commerce platforms, focusing on visibility, conversion, and category share. - Own the media planning and performance optimization cycle, ensuring efficient budget allocation and strong return on ad spend (ROAS). - Continuously optimize campaigns through audience segmentation, A/B testing, creative optimization, and funnel analysis. - Drive improvements in key digital metrics such as CAC, CTR, conversion rate, ROAS, and overall campaign efficiency. - Work closely with internal teams and external agencies to ensure high-quality campaign execution and performance delivery. - Drive customer acquisition and revenue growth for the D2C platform through targeted performance campaigns. - Optimize traffic quality, landing page conversion, and remarketing strategies to enhance customer lifecycle value. - Implement retargeting, lookalike audience strategies, and advanced audience targeting to maximize conversions. - Lead advertising and promotional campaigns across leading marketplaces and quick commerce platforms to drive product discovery and conversion. - Optimize platform advertising tools, sponsored listings, and keyword strategies to increase product visibility and sales velocity. - Partner with category and sales teams to align marketing campaigns with business growth objectives. - Track and analyze campaign performance, traffic patterns, and conversion metrics using analytics tools and dashboards. - Provide data-driven insights and actionable recommendations to improve campaign effectiveness and ROI. - Prepare regular performance reports and growth insights for leadership review. Qualification Required: - Strong expertise in Performance Marketing and Digital Media Buying. - Deep understanding of E-commerce growth marketing. - Strong analytical and ROI-driven decision making. - Experience in managing large digital media budgets. - Ability to drive data-led marketing strategies and growth initiatives. Role Overview: As a Sr. Manager / AGM Performance Marketing (E-commerce) at Thane, Mumbai, you will be responsible for driving growth and revenue across digital commerce platforms through performance-led marketing strategies. Your main focus will be on leading data-driven customer acquisition, paid media campaigns, and ROI optimization across D2C platforms, marketplaces, and quick commerce channels to ensure scalable and profitable online growth. Key Responsibilities: - Lead the end-to-end performance marketing strategy to drive traffic, customer acquisition, and revenue growth across D2C website, marketplaces, and quick commerce platforms. - Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, programmatic networks, and affiliate channels. - Manage marketplace advertising ecosystems including campaign planning, keyword bidding strategies, and sponsored ad optimization to maximize platform visibility and sales. - Drive performance-led growth initiatives across quick commerce platforms, focusing on visibility, conversion, and category share. - Own the media planning and performance optimization cycle, ensuring efficient budget allocation and strong return on ad spend (ROAS). - Continuously optimize campaigns through audience segmentation, A/B testing, creative optimization, and funnel analysis. - Drive improvements in key digital metrics such as CAC, CTR, conversion rate, ROAS, and overall campaign efficiency. - Work closely with internal teams and external agencies to ensure high-quality campaign execution and performance delivery. - Drive customer acquisition and revenue growth for the D2C platform through targeted performance campaigns. - Optimize traffic quality, landing page conversion, and remarketing strategies to enhance customer lifecycle value. - Implement retargeting, lookalike audience strategies, and advanced audience targeting to maximize conversions. - Lead advertising and promotional campaigns across leading marketplaces and quick commerce platforms to drive product discovery and conve