Growth Marketing Manager

As a Growth Marketing Manager at Office Beacon, you will be part of a high-performing, collaborative marketing team driving measurable growth through innovative digital strategies. You will have the opportunity to work on optimizing on-site conversion flows and owning the end-to-end customer journey beyond initial conversion. Your role will involve leading website optimization, attribution reporting, and post-conversion remarketing initiatives including email nurture sequences, retargeting ads, and seasonal/multi-channel campaigns. **Key Responsibilities:** - **Conversion Strategy & Experimentation** - Define key conversion goals such as form fills, demo requests, downloads, and event sign-ups. - Audit user journeys across the website and landing pages to identify friction points. - Develop and execute data-backed hypotheses to improve user flow and conversion rates. - Partner with Design and Web Development to rapidly implement test variations and winning experiences. - **A/B Testing & Behavioral Analysis** - Design and manage A/B and multivariate tests on CTAs, layouts, copy, and forms. - Use CRO tools (e.g., VWO, Hotjar, Optimizely, Google Optimize) to test and analyze user behavior. - Continuously optimize for page speed, mobile usability, and accessibility. - **Personalization & Segmentation** - Implement dynamic personalization such as distinct CTAs for first-time vs. repeat visitors. - Collaborate with Marketing Ops to use CRM and website data for visitor segmentation by intent. - Create and manage progressive profiling forms to capture richer data over time. - **Analytics, Attribution & Reporting** - Monitor CRO performance through Google Analytics, GA4, Tag Manager, and Looker Studio. - Configure and manage attribution reporting software to track performance across channels. - Define and maintain consistent UTM tracking and campaign attribution for all experiments. - Build dashboards that tie CRO initiatives to lead quality and downstream outcomes. - **Funnel Optimization Beyond the Website** - Optimize post-click experiences like thank-you pages, confirmation flows, and chat integrations. - Track form abandonment and develop recovery strategies. - Experiment with chatbot flows and instant lead capture integrations. - **Cross-Functional Collaboration** - Work closely with Marketing Ops, CRM, and Paid Media teams to ensure data integrity and accurate tracking. - Collaborate with Sales and RevOps to align CRO goals with lead quality and pipeline metrics. - Maintain detailed documentation of experiments, learnings, and implemented changes. **Key Software & Tools:** - **CRO & Testing:** Google Optimize, Optimizely, VWO, Unbounce, Hotjar, Crazy Egg - **Analytics:** Google Analytics / GA4, Tag Manager, Looker Studio - **CMS & Marketing Platforms:** HubSpot, WordPress - **Design & Collaboration:** Figma, Canva, Adobe Creative Suite - **Project Management:** Asana, Slack, Google Workspace **Skills & Qualifications:** - 5+ years of experience in CRO, digital marketing, or performance marketing. - Strong background in attribution tracking and reporting. - Proven experience in email marketing automation and audience segmentation. - Familiarity with AI/automation tools for campaign management. - Analytical mindset with robust testing, data analysis, and reporting skills. As a Growth Marketing Manager at Office Beacon, you will be part of a high-performing, collaborative marketing team driving measurable growth through innovative digital strategies. You will have the opportunity to work on optimizing on-site conversion flows and owning the end-to-end customer journey beyond initial conversion. Your role will involve leading website optimization, attribution reporting, and post-conversion remarketing initiatives including email nurture sequences, retargeting ads, and seasonal/multi-channel campaigns. **Key Responsibilities:** - **Conversion Strategy & Experimentation** - Define key conversion goals such as form fills, demo requests, downloads, and event sign-ups. - Audit user journeys across the website and landing pages to identify friction points. - Develop and execute data-backed hypotheses to improve user flow and conversion rates. - Partner with Design and Web Development to rapidly implement test variations and winning experiences. - **A/B Testing & Behavioral Analysis** - Design and manage A/B and multivariate tests on CTAs, layouts, copy, and forms. - Use CRO tools (e.g., VWO, Hotjar, Optimizely, Google Optimize) to test and analyze user behavior. - Continuously optimize for page speed, mobile usability, and accessibility. - **Personalization & Segmentation** - Implement dynamic personalization such as distinct CTAs for first-time vs. repeat visitors. - Collaborate with Marketing Ops to use CRM and website data for visitor segmentation by intent. - Create and manage progressive profiling forms to capture richer data over time. - **An