Direct Response Ad Copywriter

As a data-driven and results-oriented Performance Marketer, you will be responsible for leading our paid acquisition efforts across platforms to drive growth, revenue, and ROI for our D2C brands. Key Responsibilities: - Own and drive growth for assigned product categories, taking end-to-end accountability for performance - Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels - Monitor and optimize campaigns for CAC, ROAS, CTR, CVR, and other key metrics - Coordinate with graphic designers, video editors, and content teams to get timely creative assets ready for campaigns - Propose monthly budgets, forecast outcomes, and allocate spends effectively across channels - Ensure delivery on monthly sales and revenue targets through campaign performance - Conduct A/B testing, audience segmentation, and funnel optimization to improve results - Generate insights from campaign data and prepare performance reports with clear, actionable recommendations Required Skills & Experience: - 4+ years of experience in running and scaling paid ad campaigns for D2C or e-commerce brands - Deep knowledge of Google Ads, Meta Ads Manager, and YouTube advertising - Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Pixel, and UTM tracking - Strong analytical skills and comfort with performance dashboards and Excel/Sheets - Experience with remarketing, dynamic ads, and conversion tracking - Ability to manage budgets, forecast results, and meet aggressive growth targets Nice to Have: - Hands-on experience with platforms like Pinterest Ads, LinkedIn Ads, or native advertising networks In addition, you will have the opportunity to work in a high-impact role in a mission-driven company with a creative and collaborative work culture. We offer a competitive salary and the opportunity to scale campaigns for products powered by nature & science. As a data-driven and results-oriented Performance Marketer, you will be responsible for leading our paid acquisition efforts across platforms to drive growth, revenue, and ROI for our D2C brands. Key Responsibilities: - Own and drive growth for assigned product categories, taking end-to-end accountability for performance - Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels - Monitor and optimize campaigns for CAC, ROAS, CTR, CVR, and other key metrics - Coordinate with graphic designers, video editors, and content teams to get timely creative assets ready for campaigns - Propose monthly budgets, forecast outcomes, and allocate spends effectively across channels - Ensure delivery on monthly sales and revenue targets through campaign performance - Conduct A/B testing, audience segmentation, and funnel optimization to improve results - Generate insights from campaign data and prepare performance reports with clear, actionable recommendations Required Skills & Experience: - 4+ years of experience in running and scaling paid ad campaigns for D2C or e-commerce brands - Deep knowledge of Google Ads, Meta Ads Manager, and YouTube advertising - Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Pixel, and UTM tracking - Strong analytical skills and comfort with performance dashboards and Excel/Sheets - Experience with remarketing, dynamic ads, and conversion tracking - Ability to manage budgets, forecast results, and meet aggressive growth targets Nice to Have: - Hands-on experience with platforms like Pinterest Ads, LinkedIn Ads, or native advertising networks In addition, you will have the opportunity to work in a high-impact role in a mission-driven company with a creative and collaborative work culture. We offer a competitive salary and the opportunity to scale campaigns for products powered by nature & science.