Digital Marketing Tech Lead / Web & Marketing Automation Specialist

You are a skilled Digital Marketer with a strong technical background, capable of managing websites, marketing automation, and analytics to support data-driven marketing operations. **Key Responsibilities:** - Design, develop, and manage websites in line with digital marketing objectives - Implement and oversee multi-channel / omni-channel marketing strategies - Handle website performance, troubleshooting, and downtime concerns - Provide Dev + Ops support for digital platforms - Collaborate with marketing teams to execute campaigns and enhance user journeys - Manage and execute marketing automation workflows - Ensure smooth integration across various tools and platforms **Technical Skills Required:** - Proficient in website development and web design - Hands-on experience with Google Analytics and reporting tools such as Power BI - Familiarity with Zoho suite or other Marketing Automation tools like Zoho Campaigns and Zoho Marketing Automation - Knowledge of marketing automation platforms like SFMC (Salesforce Marketing Cloud) and Marketo - Understanding of multi-channel / omni-channel marketing ecosystems **Required Experience:** - 10+ years of experience in digital marketing technology or related fields - Proven track record of managing teams and leading technical resources - Experience in application support environments - Strong technical problem-solving and troubleshooting abilities - Experience in managing website uptime, incidents, and performance challenges - Adaptability to dynamic and fast-paced environments You will be the ideal candidate if you can bridge the gap between technology and marketing, are proactive, hands-on, and comfortable owning end-to-end digital systems, and are flexible and adaptable to business requirements. You are a skilled Digital Marketer with a strong technical background, capable of managing websites, marketing automation, and analytics to support data-driven marketing operations. **Key Responsibilities:** - Design, develop, and manage websites in line with digital marketing objectives - Implement and oversee multi-channel / omni-channel marketing strategies - Handle website performance, troubleshooting, and downtime concerns - Provide Dev + Ops support for digital platforms - Collaborate with marketing teams to execute campaigns and enhance user journeys - Manage and execute marketing automation workflows - Ensure smooth integration across various tools and platforms **Technical Skills Required:** - Proficient in website development and web design - Hands-on experience with Google Analytics and reporting tools such as Power BI - Familiarity with Zoho suite or other Marketing Automation tools like Zoho Campaigns and Zoho Marketing Automation - Knowledge of marketing automation platforms like SFMC (Salesforce Marketing Cloud) and Marketo - Understanding of multi-channel / omni-channel marketing ecosystems **Required Experience:** - 10+ years of experience in digital marketing technology or related fields - Proven track record of managing teams and leading technical resources - Experience in application support environments - Strong technical problem-solving and troubleshooting abilities - Experience in managing website uptime, incidents, and performance challenges - Adaptability to dynamic and fast-paced environments You will be the ideal candidate if you can bridge the gap between technology and marketing, are proactive, hands-on, and comfortable owning end-to-end digital systems, and are flexible and adaptable to business requirements.