Digital Marketing Specialist
B2W Infotech
All India • 1 month ago
Experience: 3 to 7 Yrs
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Job Description
As a results-driven Digital Marketing Specialist, you will be responsible for implementing strategies to optimize websites, content, and campaigns for search engines and answer engines. Your key responsibilities will include:
- Plan and implement SEO strategies to improve search engine rankings and visibility.
- Develop and execute AEO strategies to optimize content for AI-driven search, answer boxes, and voice search.
- Implement GEO-targeted optimization to improve rankings for location-specific queries and regional audiences.
- Conduct keyword research, competitor analysis, and content optimization aligned with AI-driven search behavior.
- Manage and optimize content on WordPress websites, ensuring SEO best practices are applied.
- Collaborate with content, design, and development teams to implement SEO, AEO, and GEO best practices.
- Monitor AI search engine updates, answer engine trends, and algorithm changes to maintain high rankings.
- Track and report performance metrics across SEO, AEO, and GEO campaigns.
To be successful in this role, you should possess:
- Proven experience in SEO, AEO, GEO-targeted optimization, and WordPress CMS.
- Deep understanding of AI-driven search ranking, including answer engines and voice search.
- Knowledge of structured data, schema markup, and semantic optimization.
- Proficiency with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Strong analytical skills with the ability to turn search data into actionable strategies.
- Excellent collaboration and communication skills.
Preferred qualifications include experience with voice search and AI-powered content optimization, familiarity with regional or multilingual search strategies, and hands-on experience with AI SEO tools and automation platforms. As a results-driven Digital Marketing Specialist, you will be responsible for implementing strategies to optimize websites, content, and campaigns for search engines and answer engines. Your key responsibilities will include:
- Plan and implement SEO strategies to improve search engine rankings and visibility.
- Develop and execute AEO strategies to optimize content for AI-driven search, answer boxes, and voice search.
- Implement GEO-targeted optimization to improve rankings for location-specific queries and regional audiences.
- Conduct keyword research, competitor analysis, and content optimization aligned with AI-driven search behavior.
- Manage and optimize content on WordPress websites, ensuring SEO best practices are applied.
- Collaborate with content, design, and development teams to implement SEO, AEO, and GEO best practices.
- Monitor AI search engine updates, answer engine trends, and algorithm changes to maintain high rankings.
- Track and report performance metrics across SEO, AEO, and GEO campaigns.
To be successful in this role, you should possess:
- Proven experience in SEO, AEO, GEO-targeted optimization, and WordPress CMS.
- Deep understanding of AI-driven search ranking, including answer engines and voice search.
- Knowledge of structured data, schema markup, and semantic optimization.
- Proficiency with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Strong analytical skills with the ability to turn search data into actionable strategies.
- Excellent collaboration and communication skills.
Preferred qualifications include experience with voice search and AI-powered content optimization, familiarity with regional or multilingual search strategies, and hands-on experience with AI SEO tools and automation platforms.
Skills Required
SEO
WordPress
keyword research
competitor analysis
content optimization
Google Analytics
analytical skills
communication skills
AEO Answer Engine Optimization
GEOtargeted optimization
AIdriven search insights
Google Search Console
SEMrush
Ahrefs
structured data
schema markup
semantic optimization
collaboration skills
voice search
AIpowered content optimization
multilingual search strategies
AI SEO tools
automation platforms
Posted on: April 1, 2026
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