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Digital Marketing Specialist

B2W Infotech

All India • 1 month ago

Experience: 3 to 7 Yrs

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Job Description

As a results-driven Digital Marketing Specialist, you will be responsible for implementing strategies to optimize websites, content, and campaigns for search engines and answer engines. Your key responsibilities will include: - Plan and implement SEO strategies to improve search engine rankings and visibility. - Develop and execute AEO strategies to optimize content for AI-driven search, answer boxes, and voice search. - Implement GEO-targeted optimization to improve rankings for location-specific queries and regional audiences. - Conduct keyword research, competitor analysis, and content optimization aligned with AI-driven search behavior. - Manage and optimize content on WordPress websites, ensuring SEO best practices are applied. - Collaborate with content, design, and development teams to implement SEO, AEO, and GEO best practices. - Monitor AI search engine updates, answer engine trends, and algorithm changes to maintain high rankings. - Track and report performance metrics across SEO, AEO, and GEO campaigns. To be successful in this role, you should possess: - Proven experience in SEO, AEO, GEO-targeted optimization, and WordPress CMS. - Deep understanding of AI-driven search ranking, including answer engines and voice search. - Knowledge of structured data, schema markup, and semantic optimization. - Proficiency with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar. - Strong analytical skills with the ability to turn search data into actionable strategies. - Excellent collaboration and communication skills. Preferred qualifications include experience with voice search and AI-powered content optimization, familiarity with regional or multilingual search strategies, and hands-on experience with AI SEO tools and automation platforms. As a results-driven Digital Marketing Specialist, you will be responsible for implementing strategies to optimize websites, content, and campaigns for search engines and answer engines. Your key responsibilities will include: - Plan and implement SEO strategies to improve search engine rankings and visibility. - Develop and execute AEO strategies to optimize content for AI-driven search, answer boxes, and voice search. - Implement GEO-targeted optimization to improve rankings for location-specific queries and regional audiences. - Conduct keyword research, competitor analysis, and content optimization aligned with AI-driven search behavior. - Manage and optimize content on WordPress websites, ensuring SEO best practices are applied. - Collaborate with content, design, and development teams to implement SEO, AEO, and GEO best practices. - Monitor AI search engine updates, answer engine trends, and algorithm changes to maintain high rankings. - Track and report performance metrics across SEO, AEO, and GEO campaigns. To be successful in this role, you should possess: - Proven experience in SEO, AEO, GEO-targeted optimization, and WordPress CMS. - Deep understanding of AI-driven search ranking, including answer engines and voice search. - Knowledge of structured data, schema markup, and semantic optimization. - Proficiency with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar. - Strong analytical skills with the ability to turn search data into actionable strategies. - Excellent collaboration and communication skills. Preferred qualifications include experience with voice search and AI-powered content optimization, familiarity with regional or multilingual search strategies, and hands-on experience with AI SEO tools and automation platforms.

Posted on: April 1, 2026

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