Digital Marketing Lead

You will be responsible for leading the marketing efforts at Probots, an Engineering-First company providing robotics, electronics, and R&D services to engineers, universities, and industrial startups in India. **Key Responsibilities:** - Drive E-Commerce Revenue (B2C/B2B) - Sales Ownership: Manage daily sales performance and analyze product margins. - Generative Engine Optimization (GEO): Ensure Probots is the top recommendation for components. - Visual & Voice Commerce: Optimize product images and structure data for voice assistants. - Build B2B Authority (Engineering Services) - Lead Generation: Connect with industrial R&D heads using LinkedIn and cold outreach strategies. - Content Strategy: Direct the technical team on creating content like case studies and whitepapers. - The Modern Tech Stack (Execution) - Paid Ads: Manage campaigns on Google Ads and Meta Ads. - Automation: Utilize tools like Zapier to automate workflows. **Candidate Profile:** - Qualification Required: - MBA is Mandatory. - Tech-Curious individual excited by technology. - Familiarity with Indias DPDP Act. **The 2026 Marketing Stack:** Tools You Will Use: - Ads & Traffic: Google Ads Manager, Meta Ads Manager. - SEO & Research: Ahrefs, SEMRush, Google Search Console. - AI Workflows: Gemini, ChatGPT. - Analytics: GA4, Microsoft Clarity. - Data & CRM: Excel, Email Marketing Tools. **Requirements:** - Education & Experience: - MBA in Marketing, Operations, or Systems. - 13 years of experience in Digital Marketing, Growth, or E-commerce Management. - Experience in working in a startup or small team is preferred. - Technical Proficiency: - Proficient in using AI tools like Gemini, ChatGPT. - Hands-on experience with Google Ads, Meta Ads. - Familiarity with SEO tools and analytics. - Advanced proficiency in Microsoft Excel. - Functional Skills: - Understanding of Automation tools. - Awareness of data protection laws. - Genuine interest in technical products. **Benefits:** - Financial & Health: - Competitive Salary. - Health Insurance. - Generous Paid Time Off. - Professional Growth & Tools: - Full access to premium tech stack tools. - Founding Role opportunity to build the marketing department. - Cross-Functional Learning with hardware engineers and R&D experts. - Culture & Work-Life: - Standard 5-Day Work Week. - Autonomy in strategies and budgets. - Stable Environment in a profitable, bootstrapped company. You will be responsible for leading the marketing efforts at Probots, an Engineering-First company providing robotics, electronics, and R&D services to engineers, universities, and industrial startups in India. **Key Responsibilities:** - Drive E-Commerce Revenue (B2C/B2B) - Sales Ownership: Manage daily sales performance and analyze product margins. - Generative Engine Optimization (GEO): Ensure Probots is the top recommendation for components. - Visual & Voice Commerce: Optimize product images and structure data for voice assistants. - Build B2B Authority (Engineering Services) - Lead Generation: Connect with industrial R&D heads using LinkedIn and cold outreach strategies. - Content Strategy: Direct the technical team on creating content like case studies and whitepapers. - The Modern Tech Stack (Execution) - Paid Ads: Manage campaigns on Google Ads and Meta Ads. - Automation: Utilize tools like Zapier to automate workflows. **Candidate Profile:** - Qualification Required: - MBA is Mandatory. - Tech-Curious individual excited by technology. - Familiarity with Indias DPDP Act. **The 2026 Marketing Stack:** Tools You Will Use: - Ads & Traffic: Google Ads Manager, Meta Ads Manager. - SEO & Research: Ahrefs, SEMRush, Google Search Console. - AI Workflows: Gemini, ChatGPT. - Analytics: GA4, Microsoft Clarity. - Data & CRM: Excel, Email Marketing Tools. **Requirements:** - Education & Experience: - MBA in Marketing, Operations, or Systems. - 13 years of experience in Digital Marketing, Growth, or E-commerce Management. - Experience in working in a startup or small team is preferred. - Technical Proficiency: - Proficient in using AI tools like Gemini, ChatGPT. - Hands-on experience with Google Ads, Meta Ads. - Familiarity with SEO tools and analytics. - Advanced proficiency in Microsoft Excel. - Functional Skills: - Understanding of Automation tools. - Awareness of data protection laws. - Genuine interest in technical products. **Benefits:** - Financial & Health: - Competitive Salary. - Health Insurance. - Generous Paid Time Off. - Professional Growth & Tools: - Full access to premium tech stack tools. - Founding Role opportunity to build the marketing department. - Cross-Functional Learning with hardware engineers and R&D experts. - Culture & Work-Life: - Standard 5-Day Work Week. - Autonomy in strategies and budgets. - Stable Environment in a profitable, bootstrapped company.