Digital Marketing Executive - Meta Ads Specialist

As a Digital Marketing Executive specializing in Facebook (Meta) Ads, your role will involve planning, executing, and optimizing paid advertising campaigns to drive leads, conversions, and brand awareness. You should have a results-driven mindset and hands-on experience in managing Facebook and Instagram ad campaigns through Meta Ads Manager. **Key Responsibilities:** - Plan, create, and manage Facebook and Instagram ad campaigns - Understand client objectives and develop performance-driven ad strategies - Monitor daily campaign performance and optimize ads for better ROI - Conduct A/B testing for creatives, audience targeting, and ad copies - Research target audiences, competitors, and industry trends - Track campaign performance using Meta Ads Manager, Google Analytics, and tracking tools - Coordinate with creative and content teams for ad creatives and copy requirements - Work closely with account managers and clients to understand campaign goals **Required Skills & Qualifications:** - 12 years of hands-on experience in Facebook/Instagram Ads - Strong understanding of Meta Ads Manager and campaign structure - Knowledge of Pixel setup, conversion tracking, and retargeting - Ability to analyze campaign performance and optimize based on data - Basic understanding of sales funnels and lead generation strategies - Good communication and analytical skills **Preferred Qualifications:** - Experience in handling multiple client accounts - Knowledge of Google Ads or other paid platforms - Familiarity with CRM tools and lead tracking systems In addition to the above, the company offers a collaborative work environment, performance incentives, growth and learning opportunities, and a salary as per industry standards. If you are based in Kolkata and meet the qualifications, you can send your CV to admin@ameyadigital.com. As a Digital Marketing Executive specializing in Facebook (Meta) Ads, your role will involve planning, executing, and optimizing paid advertising campaigns to drive leads, conversions, and brand awareness. You should have a results-driven mindset and hands-on experience in managing Facebook and Instagram ad campaigns through Meta Ads Manager. **Key Responsibilities:** - Plan, create, and manage Facebook and Instagram ad campaigns - Understand client objectives and develop performance-driven ad strategies - Monitor daily campaign performance and optimize ads for better ROI - Conduct A/B testing for creatives, audience targeting, and ad copies - Research target audiences, competitors, and industry trends - Track campaign performance using Meta Ads Manager, Google Analytics, and tracking tools - Coordinate with creative and content teams for ad creatives and copy requirements - Work closely with account managers and clients to understand campaign goals **Required Skills & Qualifications:** - 12 years of hands-on experience in Facebook/Instagram Ads - Strong understanding of Meta Ads Manager and campaign structure - Knowledge of Pixel setup, conversion tracking, and retargeting - Ability to analyze campaign performance and optimize based on data - Basic understanding of sales funnels and lead generation strategies - Good communication and analytical skills **Preferred Qualifications:** - Experience in handling multiple client accounts - Knowledge of Google Ads or other paid platforms - Familiarity with CRM tools and lead tracking systems In addition to the above, the company offers a collaborative work environment, performance incentives, growth and learning opportunities, and a salary as per industry standards. If you are based in Kolkata and meet the qualifications, you can send your CV to admin@ameyadigital.com.