Data Analyst II - GTM Strategy

As a Data Analyst II Go-to-Market (GTM) Strategy at our company, you will be a crucial part of the Field Strategy & Analytics team, contributing to the development and optimization of end-to-end GTM initiatives for our commercialization field-facing teams. **Roles & Responsibilities:** - Design, develop, and execute Field force sizing, GTM analytical frameworks for Pharma brands, focusing on customer targeting, segmentation, opportunity sizing, and territory structuring. - Enhance segmentation and targeting models using real-world data and machine learning techniques to identify high-value customers and growth opportunities. - Collaborate cross-functionally with various teams to align on GTM deliverables and implementation roadmaps. - Prepare, visualize, and present GTM recommendations and dashboards for senior leadership and field teams, translating analytics into actionable plans. - Innovate and automate GTM processes, deploying digital analytics and AI/ML tools to improve recommendations and reduce time to insights. - Manage ongoing stakeholder communications, promoting knowledge sharing, feedback integration, and best practices in GTM analytics. - Continuously evaluate industry trends and benchmarks, recommending new approaches to GTM strategy and field effectiveness. **Skills and Competencies:** - Strong expertise in commercial analytics, GTM strategy, targeting, segmentation, and market sizing for Pharma or Life Sciences. - Advanced proficiency in Excel (including VBA), PowerBI, Tableau, Python, SQL, and other data management and visualization platforms. - Experience working with patient and claims data, specifically IQVIA and SHS datasets. - Proficiency with CRM tools (e.g., Veeva) and territory alignment platforms. - Excellent data storytelling, presentation, and stakeholder management skills. - Strong business acumen and ability to translate analytical findings into strategic, actionable recommendations. - Experience in digital analytics, process automation, AI/ML, and decision science methodologies. - Independent problem-solving and project management skills, with a solution-oriented mindset. **Qualifications:** - Bachelor's or master's degree in Statistics, Mathematics, Operations Research, Business Analytics, or a related discipline. - 3 to 5 years of hands-on experience in GTM analytics, customer targeting, segmentation, sizing, and territory structuring, preferably within the pharmaceutical industry. - Hands-on proficiency with analyzing IQVIA sales, call activity, and Rx datasets, extracting actionable insights from complex data using machine learning techniques. - Proven track record of presenting data-driven GTM strategies and recommendations to senior stakeholders. - Experience with data manipulation and visualization tools such as Advanced Excel (including VBA), Power BI, Tableau, Python, and SQL. In case you find a role that interests you but doesn't perfectly align with your resume, we encourage you to apply anyway. We believe that you could be one step away from a career opportunity that will transform your life. As a Data Analyst II Go-to-Market (GTM) Strategy at our company, you will be a crucial part of the Field Strategy & Analytics team, contributing to the development and optimization of end-to-end GTM initiatives for our commercialization field-facing teams. **Roles & Responsibilities:** - Design, develop, and execute Field force sizing, GTM analytical frameworks for Pharma brands, focusing on customer targeting, segmentation, opportunity sizing, and territory structuring. - Enhance segmentation and targeting models using real-world data and machine learning techniques to identify high-value customers and growth opportunities. - Collaborate cross-functionally with various teams to align on GTM deliverables and implementation roadmaps. - Prepare, visualize, and present GTM recommendations and dashboards for senior leadership and field teams, translating analytics into actionable plans. - Innovate and automate GTM processes, deploying digital analytics and AI/ML tools to improve recommendations and reduce time to insights. - Manage ongoing stakeholder communications, promoting knowledge sharing, feedback integration, and best practices in GTM analytics. - Continuously evaluate industry trends and benchmarks, recommending new approaches to GTM strategy and field effectiveness. **Skills and Competencies:** - Strong expertise in commercial analytics, GTM strategy, targeting, segmentation, and market sizing for Pharma or Life Sciences. - Advanced proficiency in Excel (including VBA), PowerBI, Tableau, Python, SQL, and other data management and visualization platforms. - Experience working with patient and claims data, specifically IQVIA and SHS datasets. - Proficiency with CRM tools (e.g., Veeva) and territory alignment platforms. - Excellent data storytelling, presentation, and stakeholder man