Brand Marketing Executive

As a Brand Marketing Senior Executive at MakeMyTrip, you will play a crucial role in driving rapid growth and market expansion by developing high-impact marketing assets that reflect the brand identity and deepen engagement with large enterprise accounts. Your responsibilities will include: - **Brand Stewardship:** Ensuring consistency and alignment with brand guidelines across all marketing materials and communication channels. - **Strategic Brand Positioning:** Bridging product development and market success through strategic positioning, messaging, and go-to-market execution. - **Product & Campaign Support:** Assisting in the planning and execution of product launches, campaigns, and account-specific initiatives. - **Content Development:** Creating compelling product narratives, sales collateral, blog content, emailers, and social media assets tailored for large accounts. - **Cross-Functional Collaboration:** Partnering with Sales, Product, and Creative teams to align messaging with business objectives and customer needs. - **Agency Coordination:** Working with external partners to maintain quality and timely delivery of creative outputs. Qualification & Experience: - Strong portfolio demonstrating branding and content work, preferably within B2B or SaaS environments. - Excellent written and verbal communication skills. - Strong attention to detail with a creative and structured approach. - Ability to simplify complex product propositions into clear, compelling visual and written communication. - High ownership mindset with strong stakeholder management capabilities. - Familiarity with CMS platforms and social media tools. - Proficiency in design and presentation tools (Canva, Adobe Photoshop, Illustrator PowerPoint, Google Slides) is a big Plus. Key Success Factors of the Role: - Clear understanding of brand positioning and ability to maintain consistency across all communication. - Strong content writing and storytelling skills to simplify complex product offerings. - Ability to execute product launches and marketing campaigns effectively and on time. - Good coordination skills to work smoothly with Sales, Product, Creative teams, and agencies. - High ownership mindset with the ability to manage multiple stakeholders independently. - Attention to detail with a structured and creative approach to marketing execution. As a Brand Marketing Senior Executive at MakeMyTrip, you will play a crucial role in driving rapid growth and market expansion by developing high-impact marketing assets that reflect the brand identity and deepen engagement with large enterprise accounts. Your responsibilities will include: - **Brand Stewardship:** Ensuring consistency and alignment with brand guidelines across all marketing materials and communication channels. - **Strategic Brand Positioning:** Bridging product development and market success through strategic positioning, messaging, and go-to-market execution. - **Product & Campaign Support:** Assisting in the planning and execution of product launches, campaigns, and account-specific initiatives. - **Content Development:** Creating compelling product narratives, sales collateral, blog content, emailers, and social media assets tailored for large accounts. - **Cross-Functional Collaboration:** Partnering with Sales, Product, and Creative teams to align messaging with business objectives and customer needs. - **Agency Coordination:** Working with external partners to maintain quality and timely delivery of creative outputs. Qualification & Experience: - Strong portfolio demonstrating branding and content work, preferably within B2B or SaaS environments. - Excellent written and verbal communication skills. - Strong attention to detail with a creative and structured approach. - Ability to simplify complex product propositions into clear, compelling visual and written communication. - High ownership mindset with strong stakeholder management capabilities. - Familiarity with CMS platforms and social media tools. - Proficiency in design and presentation tools (Canva, Adobe Photoshop, Illustrator PowerPoint, Google Slides) is a big Plus. Key Success Factors of the Role: - Clear understanding of brand positioning and ability to maintain consistency across all communication. - Strong content writing and storytelling skills to simplify complex product offerings. - Ability to execute product launches and marketing campaigns effectively and on time. - Good coordination skills to work smoothly with Sales, Product, Creative teams, and agencies. - High ownership mindset with the ability to manage multiple stakeholders independently. - Attention to detail with a structured and creative approach to marketing execution.