Brand Manager

As a Brand Manager at Traya, you will play a crucial role in driving brand strategy, positioning, and execution across markets. Your responsibilities will include: - Owning brand equity across product, proposition, GTM, and communication. - Acting as the custodian of the consumer and leading the generation of insights for the organization. - Ensuring that customer insights influence product and communication decisions. - Leading and analyzing integrated marketing campaigns (online & offline) from conception to implementation. - Collaborating with Creative and Media buying agencies to develop and execute innovative marketing campaigns. - Innovating on marketing and communication channels, formats, and concepts through continuous experimentation, data analysis, and iteration. To excel in this role, you should have: - An MBA from a Tier-1 B School with at least 3 years of experience in FMCG, CPG, or Consumer Internet Brand Marketing. - Demonstrated expertise in creating and leading Brand Strategy, including Brand Positioning and Go-to-Market Strategy. - Proven experience in managing marketing budgets to drive revenue, with a focus on ROI and attribution analysis. - Strong background in Consumer Insighting and translating insights into Brand Strategy and Communication. - Additional experience in Digital Marketing (such as performance marketing, content marketing, influencer marketing) would be advantageous. Traya, founded in 2019, is a leading digital health-tech platform in India specializing in haircare and hair loss solutions. With a mission to provide holistic healthcare solutions to over 520 million Indians suffering from hair loss, Traya offers clinically proven medicines, access to doctors, personalized hair coaching, and customized diet plans. The company was founded by Saloni Anand and Altaf Saiyed, aiming to combine Ayurveda, Allopathy, and Nutrition to address the emotional and psychological impact of hair loss. Traya's unique platform leverages the power of diagnosis to identify the root cause of hair fall and delivers customized hair kits to customers' doorsteps. Medically-trained hair coaches and proprietary technology ensure that customers receive guidance throughout their hair growth journey. Join Traya and be part of a brand that prioritizes efficacy and customer satisfaction in the haircare industry. As a Brand Manager at Traya, you will play a crucial role in driving brand strategy, positioning, and execution across markets. Your responsibilities will include: - Owning brand equity across product, proposition, GTM, and communication. - Acting as the custodian of the consumer and leading the generation of insights for the organization. - Ensuring that customer insights influence product and communication decisions. - Leading and analyzing integrated marketing campaigns (online & offline) from conception to implementation. - Collaborating with Creative and Media buying agencies to develop and execute innovative marketing campaigns. - Innovating on marketing and communication channels, formats, and concepts through continuous experimentation, data analysis, and iteration. To excel in this role, you should have: - An MBA from a Tier-1 B School with at least 3 years of experience in FMCG, CPG, or Consumer Internet Brand Marketing. - Demonstrated expertise in creating and leading Brand Strategy, including Brand Positioning and Go-to-Market Strategy. - Proven experience in managing marketing budgets to drive revenue, with a focus on ROI and attribution analysis. - Strong background in Consumer Insighting and translating insights into Brand Strategy and Communication. - Additional experience in Digital Marketing (such as performance marketing, content marketing, influencer marketing) would be advantageous. Traya, founded in 2019, is a leading digital health-tech platform in India specializing in haircare and hair loss solutions. With a mission to provide holistic healthcare solutions to over 520 million Indians suffering from hair loss, Traya offers clinically proven medicines, access to doctors, personalized hair coaching, and customized diet plans. The company was founded by Saloni Anand and Altaf Saiyed, aiming to combine Ayurveda, Allopathy, and Nutrition to address the emotional and psychological impact of hair loss. Traya's unique platform leverages the power of diagnosis to identify the root cause of hair fall and delivers customized hair kits to customers' doorsteps. Medically-trained hair coaches and proprietary technology ensure that customers receive guidance throughout their hair growth journey. Join Traya and be part of a brand that prioritizes efficacy and customer satisfaction in the haircare industry.