BD & Sales Manager Central Inverter and Power Converters (AC-DC and DC-DC)

As a Sales and Business Development Manager for Grid Scale Inverters and Power Converters (AC-DC/DC-DC), your role involves driving revenue growth, building customer relationships, and managing end-to-end sales cycles for utility-scale and industrial segments. Your strong technical understanding of power conversion, grid integration, and commercial structuring is crucial for success in this position.

Key Responsibilities:

• Develop and execute the sales strategy for Grid Scale Inverter and Power Converters (AC-DC and DC-DC).
• Identify and develop new business opportunities with EPCs, IPPs, utilities, developers, and large industrial customers.
• Build sales pipelines for Grid Scale Inverter and Power Converters.
• Track market trends including tender forecasts (SECI, NTPC, state DISCOMs), storage policies, grid norms, and competitive landscape.

Customer Acquisition & Key Account Management:

• Lead engagement with strategic customers like utility developers, EPCs, global & Indian IPPs.
• Manage the entire sales cycle from lead generation to closure, including relationship building with CXO, project, procurement, and engineering teams.
• Ensure high customer satisfaction and repeat business.

Technical-Commercial Support:

• Understand functional and technical requirements of Grid Scale Inverter and Power Converters.
• Prepare technical-commercial offers, costing inputs, BOQ, and compliance matrices.
• Coordinate with engineering, product, and application teams for solution customization.

Proposal, Pricing & Contracting:

• Prepare and deliver techno-commercial proposals.
• Support in bid preparation for SECI/NTPC/state tenders.
• Lead contract discussions covering terms, warranties, service scope, penalties, delivery schedule, and payment terms.

Forecasting, Reporting & CRM:

• Maintain accurate sales forecasts and pipeline updates using CRM.
• Create monthly/quarterly regional market reports and competitor analysis.
• Track price trends for Power Electronics components.

Cross-functional Collaboration:

• Coordinate with product management for the roadmap of Grid Scale Inverter and Power Converters.
• Work with operations/supply chain for order execution and delivery.
• Support marketing with content, datasheets, case studies, and customer events.

Qualifications & Experience Required:

• Bachelors degree in Electrical / EEE / Power Engineering; MBA preferred.
• 1215 years of sales experience in BESS or renewable EPC solutions.
• Strong understanding of high-power converters, grid-connected systems, SCADA, and storage EPC.
• Prior experience with utility-scale solar EPCs, IPPs, or energy storage OEMs.
• Ability to understand SLDs, PCS/BESS sizing, and grid interconnection requirements.
• Strong commercial acumen, negotiation skills, and customer handling experience.

In this role, your performance will be measured by:

• Annual order booking
• Gross margin achievement
• New customer additions and key account retention
• Tender wins
• Sales cycle time and proposal-to-win ratio.

Preferred Industry Background:

• BESS OEMs or EPCs
• Solar EPC & Utility-scale inverter manufacturers
• Energy storage integrators
• Power electronics manufacturers
• IPPs and utility-scale renewable developers. As a Sales and Business Development Manager for Grid Scale Inverters and Power Converters (AC-DC/DC-DC), your role involves driving revenue growth, building customer relationships, and managing end-to-end sales cycles for utility-scale and industrial segments. Your strong technical understanding of power conversion, grid integration, and commercial structuring is crucial for success in this position.

Key Responsibilities:

• Develop and execute the sales strategy for Grid Scale Inverter and Power Converters (AC-DC and DC-DC).
• Identify and develop new business opportunities with EPCs, IPPs, utilities, developers, and large industrial customers.
• Build sales pipelines for Grid Scale Inverter and Power Converters.
• Track market trends including tender forecasts (SECI, NTPC, state DISCOMs), storage policies, grid norms, and competitive landscape.

Customer Acquisition & Key Account Management:

• Lead engagement with strategic customers like utility developers, EPCs, global & Indian IPPs.
• Manage the entire sales cycle from lead generation to closure, including relationship building with CXO, project, procurement, and engineering teams.
• Ensure high customer satisfaction and repeat business.

Technical-Commercial Support:

• Understand functional and technical requirements of Grid Scale Inverter and Power Converters.
• Prepare technical-commercial offers, costing inputs, BOQ, and compliance matrices.
• Coordinate with engineering, product, and application teams for solution customization.

Proposal, Pricing & Contracting:

• Prepare and deliver techno-commercial proposals.
• Support in bid preparation for SECI/NTPC/state tenders.
• Lead contract discussions covering terms, warranties, service scope, penalties, delivery schedu