UX/UI Designer

As a UX/UI Designer at the company, your responsibilities will include: - Designing products and experiences - Analyzing business requirements and proposing UX/UI solutions to optimize conversion rates and user experiences - Designing and optimizing the Loyalty App experience, promotions/offers, and multi-channel user journeys (App, Web, QR, Mini App) - Ensuring UI design usability, brand consistency, and scalability - Building user flows, wireframes, prototypes, and UI handoff for Engineering - Collaborating with Product & Tech teams to ensure feasible design, adherence to sprint timelines, and minimizing friction - Conducting Research & Data analysis for UX improvements - Utilizing tools like GA4/AppFlyers to understand and analyze conversion funnels - Coordinating with IT for tracking event validation and ensuring data accuracy - Collecting and synthesizing customer feedback from reviews, CS tickets, and in-store feedback to prioritize changes - Performing regular User Testing for critical flows like checkout/payment, applying vouchers, and loyalty redemptions - Proposing UX improvement backlogs based on impact and effort, supported by data and user insights - Recommending Backend/Technical enhancements to optimize user experience - Collaborating with IT/Digital teams to identify issues, propose improvements, and evaluate effectiveness post-implementation - Developing and maintaining a unified Design System for The Coffee House Mobile App and Golden Spoon App - Standardizing component libraries, tokens (colors, typography, spacing), grid, and responsive behavior for faster development and consistency - Conducting periodic UI audits to detect deviations and propose adjustment plans - Ensuring designs align with the brand and are consistent with The Coffee House & Golden Spoon App - Prioritizing readability and quick decision-making, especially for menus with multiple options - Adhering to accessibility standards (WCAG) and compatibility with various user groups - Designing clear, understandable content to support quick task completion - Actively implementing new UX patterns (personalization, contextual, conversational) when appropriate - Working in an agile environment with Product/Engineering teams through sprint planning, grooming, review, and retrospectives - Presenting design proposals logically with a focus on problem-solving, insights, solutions, and expected impacts - Collaborating with CRM/Digital teams to ensure UI supports growth mechanisms without causing discomfort - Engaging with Ops/Store teams to understand operational constraints and ensure online experience matches in-store reality - Performing design QA post-release to identify UI/UX issues, missing tracking, or performance regressions - Staying updated on trends and continuously improving processes based on collected errors, priorities, testing, effectiveness measurement, and guideline updates Qualifications required for this role include: - Bachelor's degree in Design, Human-Computer Interaction (HCI), Communication Design, Information Technology, or related fields - Preferred candidates with UX/Product Design certifications from courses like Google UX, Coursera, Interaction Design Foundation, etc. - Minimum 3 years of experience as a UX/UI Designer or Product Designer for digital products - Demonstrated portfolio showcasing design thinking process, problem framing, experimentation, and impact on business metrics - Experience in retail, F&B, or e-commerce industries is advantageous - Strong communication skills in English - Proficiency in Figma for wireframing, prototyping, design system, and developer handoff - Ability to analyze conversion funnels using GA4 and equivalent analytics tools - Understanding of technical reports related to user experience: page speed, Core Web Vitals, crash rate, API latency - Capability to propose UX/UI improvements linked to optimizing backend/technical flow - Experience in conducting usability testing and A/B testing Key Performance Indicators (KPIs) for this role include: - Conversion rate % measured by the conversion funnel from customer entering the App to completing an order - Additional metrics related to Speed & Stability: page/app load time, crash rate, payment error % As a UX/UI Designer at the company, your responsibilities will include: - Designing products and experiences - Analyzing business requirements and proposing UX/UI solutions to optimize conversion rates and user experiences - Designing and optimizing the Loyalty App experience, promotions/offers, and multi-channel user journeys (App, Web, QR, Mini App) - Ensuring UI design usability, brand consistency, and scalability - Building user flows, wireframes, prototypes, and UI handoff for Engineering - Collaborating with Product & Tech teams to ensure feasible design, adherence to sprint timelines, and minimizing friction - Conducting Research & Data analysis for UX improvements - Utilizing tools like GA4/AppFlyers to understand an