Sr. Manager, Customer Marketing

As a Senior Manager - Analytics in the Customer Marketing team, you will play a crucial role in supporting the development and execution of the customer marketing strategy. Your focus will be on driving actionable insights, tracking performance, and enabling strategic decision-making to enhance activation effectiveness, optimize budgets, and stay ahead of market trends. **Key Responsibilities:** - Develop and maintain performance scorecards for ongoing visibility to leadership. - Track and analyze 3rd party data sources and identify opportunities for improving execution scores and in-market performance. - Manage budget allocation across activations and ensure efficient utilization of marketing spends. - Support strategy projects to test new activation models and drive a culture of experimentation and continuous improvement. - Prepare and deliver management presentations highlighting key activation updates, insights, and strategic recommendations. **Qualifications Required:** - MBA with a specialization in Marketing, Strategy, or Business Analytics. - 56 years of relevant experience in customer marketing and commercial analytics. - Solid understanding of marketing performance metrics and data-driven decision-making. - Hands-on experience working with analytical tools such as Excel, Power BI, Tableau, and syndicated data. - Strong problem-solving skills with the ability to translate data into actionable insights. - Excellent communication and stakeholder management skills to collaborate across commercial, regional, and finance teams. In addition to your core responsibilities, the company emphasizes flexibility and diversity. They support various flexible working arrangements and embrace diversity in all its forms. By joining this team, you will be part of shaping the next generation of celebrations for consumers worldwide and transforming the business to new heights. As a Senior Manager - Analytics in the Customer Marketing team, you will play a crucial role in supporting the development and execution of the customer marketing strategy. Your focus will be on driving actionable insights, tracking performance, and enabling strategic decision-making to enhance activation effectiveness, optimize budgets, and stay ahead of market trends. **Key Responsibilities:** - Develop and maintain performance scorecards for ongoing visibility to leadership. - Track and analyze 3rd party data sources and identify opportunities for improving execution scores and in-market performance. - Manage budget allocation across activations and ensure efficient utilization of marketing spends. - Support strategy projects to test new activation models and drive a culture of experimentation and continuous improvement. - Prepare and deliver management presentations highlighting key activation updates, insights, and strategic recommendations. **Qualifications Required:** - MBA with a specialization in Marketing, Strategy, or Business Analytics. - 56 years of relevant experience in customer marketing and commercial analytics. - Solid understanding of marketing performance metrics and data-driven decision-making. - Hands-on experience working with analytical tools such as Excel, Power BI, Tableau, and syndicated data. - Strong problem-solving skills with the ability to translate data into actionable insights. - Excellent communication and stakeholder management skills to collaborate across commercial, regional, and finance teams. In addition to your core responsibilities, the company emphasizes flexibility and diversity. They support various flexible working arrangements and embrace diversity in all its forms. By joining this team, you will be part of shaping the next generation of celebrations for consumers worldwide and transforming the business to new heights.