Social Media & Influencer Marketing Executive

As a Social Media & Influencer Marketing Executive at Primebook, you will play a crucial role in managing the digital presence of the company. Your responsibilities will include: - Managing Primebooks social media handles end-to-end, including Instagram, YouTube, Twitter, etc. - Consistently scheduling and publishing content to engage the audience - Tracking performance metrics and optimizing content based on insights - Identifying and collaborating with relevant influencers and creators - Coordinating with production agencies for content shoots, ensuring timelines, quality, and brand alignment - Briefing agencies clearly and ensuring the output matches expectations - Staying updated with social media trends and implementing them quickly - Actively contributing content ideas aligned with brand goals - Coordinating with designers, video editors, and internal teams for execution - Ensuring high-quality output with speed and consistency Qualifications required for this role: - Strong understanding of the influencer ecosystem and creator landscape - Actively consuming social media content across platforms and staying ahead of trends - Hands-on experience in managing social media accounts - Experience working with external agencies or production teams - Ability to think creatively and suggest content ideas proactively - Basic understanding of analytics tools such as Instagram Insights, YouTube Studio, etc. - Good communication and coordination skills - Fast execution mindset with attention to quality It is good to have experience working with consumer tech brands, familiarity with Gen Z content trends, exposure to performance marketing, or growth experiments. The ideal candidate for this role is proactive, trend-aware, deeply engaged with social media, takes ownership, can efficiently manage both creators and agencies, and balances creativity with performance thinking. This is a permanent role based in WFO, South Delhi, with a work schedule from Monday to Friday. The CTC for this position is up to 6LPA. As a Social Media & Influencer Marketing Executive at Primebook, you will play a crucial role in managing the digital presence of the company. Your responsibilities will include: - Managing Primebooks social media handles end-to-end, including Instagram, YouTube, Twitter, etc. - Consistently scheduling and publishing content to engage the audience - Tracking performance metrics and optimizing content based on insights - Identifying and collaborating with relevant influencers and creators - Coordinating with production agencies for content shoots, ensuring timelines, quality, and brand alignment - Briefing agencies clearly and ensuring the output matches expectations - Staying updated with social media trends and implementing them quickly - Actively contributing content ideas aligned with brand goals - Coordinating with designers, video editors, and internal teams for execution - Ensuring high-quality output with speed and consistency Qualifications required for this role: - Strong understanding of the influencer ecosystem and creator landscape - Actively consuming social media content across platforms and staying ahead of trends - Hands-on experience in managing social media accounts - Experience working with external agencies or production teams - Ability to think creatively and suggest content ideas proactively - Basic understanding of analytics tools such as Instagram Insights, YouTube Studio, etc. - Good communication and coordination skills - Fast execution mindset with attention to quality It is good to have experience working with consumer tech brands, familiarity with Gen Z content trends, exposure to performance marketing, or growth experiments. The ideal candidate for this role is proactive, trend-aware, deeply engaged with social media, takes ownership, can efficiently manage both creators and agencies, and balances creativity with performance thinking. This is a permanent role based in WFO, South Delhi, with a work schedule from Monday to Friday. The CTC for this position is up to 6LPA.