Social Media Executive
Shyam Ji Group
All India, Agra • 1 month ago
Experience: 1 to 5 Yrs
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Job Description
As a Social Media Executive at our company, your role is crucial in building, managing, and growing our digital presence, brand visibility, and audience engagement across social media platforms. You will be responsible for implementing structured content, strategic campaigns, and data-driven digital marketing activities to achieve our marketing objectives.
**Key Responsibilities:**
- Manage daily posting on social platforms
- Schedule and publish content
- Engage with the community through comments, DMs, and replies
- Develop platform-wise content strategies
- Ensure consistency in brand voice
- Ideate and plan content
- Write captions and copy for posts
- Coordinate with designers and videographers
- Plan and create reels, shorts, and stories
- Develop social media campaigns for lead generation, brand awareness, festivals, promotions, and product/service launches
- Track performance metrics
- Analyze engagement and reach
- Report on growth metrics and campaign ROI
- Manage online reputation and handle reviews
- Provide support for crisis management
- Coordinate feedback and adhere to brand guidelines
**Required Skills & Competencies:**
*Technical Skills:*
- Proficiency in handling social media platforms
- Knowledge of content scheduling tools
- Basic understanding of graphic/video editing
- Familiarity with analytics tools
- Coordination with advertising platforms
- Research on hashtags and trends
*Behavioral Skills:*
- Creativity
- Effective communication
- Time management
- Brand awareness
- Trend awareness
- Responsiveness
- Team coordination
**Qualification & Experience:**
- Graduate in Marketing / Mass Communication / Digital Media preferred
- 14 years of experience in social media management
- Agency experience is preferred
**Platforms to Handle:**
- Instagram
- Facebook
- LinkedIn
- YouTube
- Twitter/X
- Google Business Profile
**Industry Preference:**
- Corporate
- Manufacturing brands
- Real estate
- Retail
- Service industries
- B2B companies
**Performance Metrics (KPIs):**
- Engagement %
- Follower growth rate
- Lead conversion
- Content reach
- Campaign ROI
- Brand sentiment score
In conclusion, as a Social Media Executive, you will play a vital role in enhancing our brand presence and achieving our marketing goals through effective social media management. Your creativity, communication skills, and strategic approach will be essential in driving engagement, growth, and success in the digital space. As a Social Media Executive at our company, your role is crucial in building, managing, and growing our digital presence, brand visibility, and audience engagement across social media platforms. You will be responsible for implementing structured content, strategic campaigns, and data-driven digital marketing activities to achieve our marketing objectives.
**Key Responsibilities:**
- Manage daily posting on social platforms
- Schedule and publish content
- Engage with the community through comments, DMs, and replies
- Develop platform-wise content strategies
- Ensure consistency in brand voice
- Ideate and plan content
- Write captions and copy for posts
- Coordinate with designers and videographers
- Plan and create reels, shorts, and stories
- Develop social media campaigns for lead generation, brand awareness, festivals, promotions, and product/service launches
- Track performance metrics
- Analyze engagement and reach
- Report on growth metrics and campaign ROI
- Manage online reputation and handle reviews
- Provide support for crisis management
- Coordinate feedback and adhere to brand guidelines
**Required Skills & Competencies:**
*Technical Skills:*
- Proficiency in handling social media platforms
- Knowledge of content scheduling tools
- Basic understanding of graphic/video editing
- Familiarity with analytics tools
- Coordination with advertising platforms
- Research on hashtags and trends
*Behavioral Skills:*
- Creativity
- Effective communication
- Time management
- Brand awareness
- Trend awareness
- Responsiveness
- Team coordination
**Qualification & Experience:**
- Graduate in Marketing / Mass Communication / Digital Media preferred
- 14 years of experience in social media management
- Agency experience is preferred
**Platforms to Handle:**
- Instagram
- Facebook
- LinkedIn
- YouTube
- Twitter/X
- Google Business Profile
**Industry Preference:**
- Corporate
- Manufacturing brands
- Real estate
- Retail
- Service industries
- B2B companies
**Performance Metrics (KPIs):**
- Engagement %
- Follower growth rate
- Lead conversion
- Content reach
- Campaign ROI
- Brand sentiment score
In conclusion, as a Social Media Executive, you will play a vital role in enhancing our brand presence and achieving our marketing goals through effective social media management. Your creativity, communication skills, and strategic approach will be essential in driving engagement, growth, and success in the digital space.
Skills Required
Posted on: March 1, 2026
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