SEOSMM Manager

Role Overview: As the SEO & Social Media Marketing Manager for a fast-growing B2B SaaS platform in Bengaluru, you will be responsible for driving organic growth and managing social campaigns to attract qualified leads from startups and SMEs. Key Responsibilities: - Execute a comprehensive SEO strategy, including on-page, off-page, and technical SEO. - Manage the social media presence across various platforms like LinkedIn, Twitter, Facebook, and Instagram. - Run and optimize paid campaigns on Google Ads, LinkedIn Ads, and Facebook Ads. - Conduct keyword research and competitor analysis. - Build quality backlinks through guest posting and digital PR. - Create content calendars and community engagement strategies. - Track performance using tools such as Google Analytics, Search Console, and social analytics. - Optimize campaigns for lead generation and ROI. - Conduct A/B testing on landing pages, ad copy, and targeting strategies. - Generate monthly performance reports with actionable insights. Qualifications Required: Must-Have: - 4-5 years of experience managing both SEO and social media marketing. - Proven results in organic ranking improvements and successful social campaigns. - Proficiency in SEO tools like Ahrefs, SEMrush, Moz, and Screaming Frog. - Expertise in Google Analytics, Search Console, and Tag Manager. - Experience with paid social and search advertising. - Strong analytical skills and data-driven decision-making ability. - Capability to manage multiple channels simultaneously. Good to Have: - Experience in B2B SaaS/fintech marketing. - Knowledge of HubSpot or marketing automation. - Google Ads/Analytics certifications. - Familiarity with WordPress and basic HTML/CSS. - Understanding of B2B lead funnels. Additional Company Details: The company emphasizes content strategy development and execution aligned with marketing goals. The role involves creating high-quality content such as blog posts, landing pages, case studies, white papers, social media content, and email newsletters. SEO optimization is crucial to increase organic traffic. Collaboration with the marketing team for demand generation campaigns, email marketing, and social media content creation is essential. Translating technical product features into understandable content for the target audience, making data-driven decisions, and working with internal teams and external influencers are key aspects of this role. Education: Graduate Role Overview: As the SEO & Social Media Marketing Manager for a fast-growing B2B SaaS platform in Bengaluru, you will be responsible for driving organic growth and managing social campaigns to attract qualified leads from startups and SMEs. Key Responsibilities: - Execute a comprehensive SEO strategy, including on-page, off-page, and technical SEO. - Manage the social media presence across various platforms like LinkedIn, Twitter, Facebook, and Instagram. - Run and optimize paid campaigns on Google Ads, LinkedIn Ads, and Facebook Ads. - Conduct keyword research and competitor analysis. - Build quality backlinks through guest posting and digital PR. - Create content calendars and community engagement strategies. - Track performance using tools such as Google Analytics, Search Console, and social analytics. - Optimize campaigns for lead generation and ROI. - Conduct A/B testing on landing pages, ad copy, and targeting strategies. - Generate monthly performance reports with actionable insights. Qualifications Required: Must-Have: - 4-5 years of experience managing both SEO and social media marketing. - Proven results in organic ranking improvements and successful social campaigns. - Proficiency in SEO tools like Ahrefs, SEMrush, Moz, and Screaming Frog. - Expertise in Google Analytics, Search Console, and Tag Manager. - Experience with paid social and search advertising. - Strong analytical skills and data-driven decision-making ability. - Capability to manage multiple channels simultaneously. Good to Have: - Experience in B2B SaaS/fintech marketing. - Knowledge of HubSpot or marketing automation. - Google Ads/Analytics certifications. - Familiarity with WordPress and basic HTML/CSS. - Understanding of B2B lead funnels. Additional Company Details: The company emphasizes content strategy development and execution aligned with marketing goals. The role involves creating high-quality content such as blog posts, landing pages, case studies, white papers, social media content, and email newsletters. SEO optimization is crucial to increase organic traffic. Collaboration with the marketing team for demand generation campaigns, email marketing, and social media content creation is essential. Translating technical product features into understandable content for the target audience, making data-driven decisions, and working with internal teams and external influencers are key aspects of this role. Education: Graduate