SEO & Digital Ads Specialist

As an SEO & Digital Ads Specialist at our company, your primary responsibility will be to drive organic growth and manage paid acquisition strategies targeting a B2B tech audience. Your role will involve developing SEO strategies, managing Google Ads and LinkedIn Ads campaigns, optimizing landing pages, and tracking performance metrics to generate high-quality leads. Key Responsibilities: - Own the SEO strategy, including keyword research, on-page optimization, technical SEO, and content briefs - Manage Google Ads campaigns targeting India & US markets - Run LinkedIn Ads for B2B lead generation, focusing on CTOs and tech leaders - Optimize landing page performance to enhance conversions - Track performance using tools such as GA4, Search Console, and paid dashboards - Share monthly reports with clear pipeline attribution Qualifications Required: - 25 years of hands-on experience in SEO and/or paid advertising - Demonstrated success in optimizing Google Ads campaigns - Proficiency in using LinkedIn Campaign Manager for B2B advertising - Solid understanding of GA4 and Google Search Console - Expertise in utilizing keyword research tools like Ahrefs and SEMrush - Familiarity with the B2B buyer journey, particularly targeting CTOs and IT decision-makers Please note that the job is based in Chennai and requires working from the office. As an SEO & Digital Ads Specialist at our company, your primary responsibility will be to drive organic growth and manage paid acquisition strategies targeting a B2B tech audience. Your role will involve developing SEO strategies, managing Google Ads and LinkedIn Ads campaigns, optimizing landing pages, and tracking performance metrics to generate high-quality leads. Key Responsibilities: - Own the SEO strategy, including keyword research, on-page optimization, technical SEO, and content briefs - Manage Google Ads campaigns targeting India & US markets - Run LinkedIn Ads for B2B lead generation, focusing on CTOs and tech leaders - Optimize landing page performance to enhance conversions - Track performance using tools such as GA4, Search Console, and paid dashboards - Share monthly reports with clear pipeline attribution Qualifications Required: - 25 years of hands-on experience in SEO and/or paid advertising - Demonstrated success in optimizing Google Ads campaigns - Proficiency in using LinkedIn Campaign Manager for B2B advertising - Solid understanding of GA4 and Google Search Console - Expertise in utilizing keyword research tools like Ahrefs and SEMrush - Familiarity with the B2B buyer journey, particularly targeting CTOs and IT decision-makers Please note that the job is based in Chennai and requires working from the office.