SEO and Automation

Job Summary

As an SEO, Automation & AIO Manager, you will be responsible for driving organic growth through advanced SEO strategies, building and managing marketing automation systems, and implementing AI-powered optimization workflows. The role requires hands-on expertise in HubSpot CRM, Meta CAPI integrations, workflow automation, and WordPress development, working closely with marketing, content, and tech teams to scale performance efficiently.

Key Responsibilities

SEO Optimization:

• Conduct in-depth keyword research and implement on-page, off-page, and technical SEO strategies.
• Perform regular website audits to identify and resolve technical SEO issues.
• Optimize content including meta tags, schema, backlinks, internal linking, and page structure.
• Monitor and analyze website performance using Google Analytics, Google Search Console, and SEO tools such as Semrush.
• Develop and execute scalable link-building strategies.
• Stay updated with search engine algorithm changes and SEO best practices.

CRM, Automation & Workflow Management:

• Own and manage HubSpot CRM for lead management, lifecycle stages, pipelines, and data hygiene.
• Create, optimize, and maintain all required HubSpot workflows including lead routing, nurturing, scoring, email automation, and internal notifications.
• Implement and manage Meta Conversion API (CAPI) integrations for accurate server-side tracking and improved attribution.
• Build and automate workflows using tools like Zapier, Interakt, HubSpot, and related platforms.
• Set up and manage automated WhatsApp and email marketing campaigns.
• Continuously audit and optimize automation flows for efficiency and scalability.

WordPress & Website Optimization:

• Hands-on WordPress development experience including page optimization, SEO implementation, plugin management, and performance improvements.
• Collaborate with developers to automate SEO fixes, tracking setups, and website performance enhancements.
• Ensure website speed, Core Web Vitals, and technical health are maintained.

AIO (AI Optimization):

• Leverage AI-driven tools and workflows for SEO research, content optimization, reporting, and performance analysis.
• Use AI to improve automation efficiency, data insights, and decision-making.

Performance Analysis & Reporting:

• Track SEO, CRM, and automation performance metrics and generate actionable reports.
• Analyse workflow performance and identify opportunities for optimization and scale.

Qualifications & Skills:

• 2 - 3 years of experience in SEO, marketing automation, and CRM management.
• Strong understanding of on-page, off-page, and technical SEO.
• Hands-on experience with HubSpot CRM and workflow automation.
• Experience implementing Meta CAPI integrations.
• Proficiency with Google Analytics, Google Search Console, Semrush, and related tools.
• Experience with automation platforms such as Zapier and Interakt.
• Strong familiarity with WordPress.
• Working knowledge of HTML, CSS, and JavaScript.
• Strong analytical and problem-solving skills.

Preferred Qualifications:

• Experience with AI-powered SEO and automation (AIO).
• Knowledge of Python or SQL for automation and data analysis.