SEO & AEO Optimization Specialist - Digital Marketing Analyst

As an SEO & AEO Optimization Specialist at Sarder Inc., you will play a crucial role in driving organic search growth across multiple company websites. Your primary focus will be on developing and executing strategies that dominate both traditional search engines and AI-powered answer engines. Here is a breakdown of your responsibilities: **Key Responsibilities:** - **Organic Search & AEO Strategy:** - Develop and lead SEO & AEO strategies across multiple websites. - Build a 12-24 month organic growth roadmap aligned with business goals. - Identify high-value keyword opportunities, competitive gaps, and AEO citation potential. - Establish topical and entity-based authority in target industries to improve AI answer inclusion. - **Content Strategy:** - Conduct advanced keyword, topical, semantic, and entity research. - Develop content clusters, pillar pages, and structured formats optimized for both SEO and AEO. - Oversee creation and optimization of blog, resource, and service pages. - Leverage AI tools to scale content production while upholding strong E-E-A-T standards. - Structure content for AI citation, answer extraction, conversational queries, and zero-click results. - **Technical SEO & Machine Readability:** - Collaborate with developers to optimize website architecture, internal linking, and service page structure. - Implement schema markup and structured data for enhanced AI understanding. - Ensure crawlability, indexing, page speed, and Core Web Vitals optimizations. - Implement entity-based optimizations and semantic signals for AI engines. - **Authority Building & Off-Page SEO:** - Lead initiatives to strengthen domain authority and AI trust signals. - Execute backlink acquisition campaigns with a focus on high-authority, relevant sources. - Engage in digital PR, guest posting, and outreach for brand mentions and citations. - Build citations, brand mentions, and entity relationships to improve AEO performance. - **AI-Powered & Answer Engine Optimization (AEO):** - Develop and implement strategies to maximize visibility in AI answer engines such as Google AI Overviews, ChatGPT Search, Bing Copilot, and more. - Focus on AEO / GEO principles, content structuring for direct AI citation, conversational query optimization, and entity-based SEO. - **Analytics, Tracking & Reporting:** - Monitor and report on performance across SEO and AEO, including keyword rankings, organic traffic growth, backlink profile quality, and conversion rates. - Utilize core tools like Google Search Console, Google Analytics, Semrush, and more for tracking and analysis. **Qualification Required:** - Minimum 4 years of professional experience in SEO, AEO, GEO, or equivalent roles, with a proven track record of driving organic growth and AI visibility. - Advanced knowledge of keyword research, technical SEO, content strategy, backlink building, and data analysis. - Experience optimizing for AI platforms and leading cross-functional efforts. - Preferred qualifications include demonstrated success in driving organic traffic, understanding of LLMs, and relevant certifications in Google Analytics, SEMrush, or AEO/GEO-focused training. Join Sarder Inc. as an SEO & AEO Optimization Specialist and be a part of shaping a future-ready workforce in an AI-driven world. As an SEO & AEO Optimization Specialist at Sarder Inc., you will play a crucial role in driving organic search growth across multiple company websites. Your primary focus will be on developing and executing strategies that dominate both traditional search engines and AI-powered answer engines. Here is a breakdown of your responsibilities: **Key Responsibilities:** - **Organic Search & AEO Strategy:** - Develop and lead SEO & AEO strategies across multiple websites. - Build a 12-24 month organic growth roadmap aligned with business goals. - Identify high-value keyword opportunities, competitive gaps, and AEO citation potential. - Establish topical and entity-based authority in target industries to improve AI answer inclusion. - **Content Strategy:** - Conduct advanced keyword, topical, semantic, and entity research. - Develop content clusters, pillar pages, and structured formats optimized for both SEO and AEO. - Oversee creation and optimization of blog, resource, and service pages. - Leverage AI tools to scale content production while upholding strong E-E-A-T standards. - Structure content for AI citation, answer extraction, conversational queries, and zero-click results. - **Technical SEO & Machine Readability:** - Collaborate with developers to optimize website architecture, internal linking, and service page structure. - Implement schema markup and structured data for enhanced AI understanding. - Ensure crawlability, indexing, page speed, and Core Web Vitals optimizations. - Implement entity-based optimizations and semantic signals for AI engines. - **Authority Building & Off-Page SEO:** -