Senior Social Media Manager

As a Social Media Manager at our company in Mohali, you will play a crucial role in shaping our brand's presence across various social media platforms such as LinkedIn, Facebook, Instagram, and Twitter. Your responsibilities will span from crafting engaging content and designing visuals to fostering a vibrant online community and tracking performance metrics. Key Responsibilities: - Develop a monthly content calendar tailored to resonate with the needs of US homeowners, addressing topics like energy costs, tax incentives, and sustainability - Manage daily postings and interactions on Facebook, Instagram, and LinkedIn to cultivate a dedicated following for the Lytegen brand - Create compelling visuals and concise videos to simplify and showcase intricate solar concepts effectively - Engage with the audience by promptly addressing comments and direct messages, maintaining a customer-centric brand voice - Analyze engagement data and lead generation metrics to evaluate the effectiveness of social media efforts and identify areas for improvement - Stay updated on the latest social media trends in the US market and leverage AI tools to ensure our content remains current and engaging Qualifications: - 5+ years of experience in Social Media Management, preferably with a focus on high-value B2C brands - Familiarity with the Solar or Home Improvement industry is advantageous but not mandatory - Proficiency in Canva for creating visual content, along with essential editing skills - Excellent copywriting skills in English, with a keen understanding of US cultural nuances and effective marketing strategies - Ability to interpret data insights beyond surface-level metrics and assess the impact of social media on the sales funnel This position offers you the opportunity to lead the social media strategy for a dynamic brand targeting the US residential solar market. If you are a creative and data-driven professional with a passion for engaging audiences and driving business growth, we welcome your application. As a Social Media Manager at our company in Mohali, you will play a crucial role in shaping our brand's presence across various social media platforms such as LinkedIn, Facebook, Instagram, and Twitter. Your responsibilities will span from crafting engaging content and designing visuals to fostering a vibrant online community and tracking performance metrics. Key Responsibilities: - Develop a monthly content calendar tailored to resonate with the needs of US homeowners, addressing topics like energy costs, tax incentives, and sustainability - Manage daily postings and interactions on Facebook, Instagram, and LinkedIn to cultivate a dedicated following for the Lytegen brand - Create compelling visuals and concise videos to simplify and showcase intricate solar concepts effectively - Engage with the audience by promptly addressing comments and direct messages, maintaining a customer-centric brand voice - Analyze engagement data and lead generation metrics to evaluate the effectiveness of social media efforts and identify areas for improvement - Stay updated on the latest social media trends in the US market and leverage AI tools to ensure our content remains current and engaging Qualifications: - 5+ years of experience in Social Media Management, preferably with a focus on high-value B2C brands - Familiarity with the Solar or Home Improvement industry is advantageous but not mandatory - Proficiency in Canva for creating visual content, along with essential editing skills - Excellent copywriting skills in English, with a keen understanding of US cultural nuances and effective marketing strategies - Ability to interpret data insights beyond surface-level metrics and assess the impact of social media on the sales funnel This position offers you the opportunity to lead the social media strategy for a dynamic brand targeting the US residential solar market. If you are a creative and data-driven professional with a passion for engaging audiences and driving business growth, we welcome your application.