Senior Manager/ AD - Performance Marketing

As a Senior Manager / Associate Director in Performance Marketing at our client's rapid-growing consumer technology company, your responsibilities will include: - Developing and executing end-to-end performance marketing strategies across various paid channels like Google, Meta, programmatic, affiliate, and others. - Driving user acquisition and growth while optimizing key metrics such as CAC, LTV, and conversion rates. - Planning, executing, and optimizing campaigns throughout web and app funnels. - Managing budgets and allocating resources across channels to ensure maximum ROI. - Conducting experiments and A/B testing on creatives, targeting, and landing pages. - Utilizing performance analytics and reporting to identify growth opportunities and insights. - Collaborating with product, design, and analytics teams to enhance funnel performance and conversion rates. - Mentoring and managing the performance marketing team members and external agencies if applicable. To be considered for this role, you should possess: - 510 years of experience in performance or growth marketing within consumer internet, D2C, fintech, e-commerce, gaming, or similar digital-first companies. - Hands-on expertise in paid acquisition platforms like Google Ads, Meta Ads, programmatic, and affiliate networks. - Demonstrated success in scaling performance campaigns with measurable ROI. - Strong analytical skills and familiarity with data dashboards, attribution tools, and experimentation frameworks. As a Senior Manager / Associate Director in Performance Marketing at our client's rapid-growing consumer technology company, your responsibilities will include: - Developing and executing end-to-end performance marketing strategies across various paid channels like Google, Meta, programmatic, affiliate, and others. - Driving user acquisition and growth while optimizing key metrics such as CAC, LTV, and conversion rates. - Planning, executing, and optimizing campaigns throughout web and app funnels. - Managing budgets and allocating resources across channels to ensure maximum ROI. - Conducting experiments and A/B testing on creatives, targeting, and landing pages. - Utilizing performance analytics and reporting to identify growth opportunities and insights. - Collaborating with product, design, and analytics teams to enhance funnel performance and conversion rates. - Mentoring and managing the performance marketing team members and external agencies if applicable. To be considered for this role, you should possess: - 510 years of experience in performance or growth marketing within consumer internet, D2C, fintech, e-commerce, gaming, or similar digital-first companies. - Hands-on expertise in paid acquisition platforms like Google Ads, Meta Ads, programmatic, and affiliate networks. - Demonstrated success in scaling performance campaigns with measurable ROI. - Strong analytical skills and familiarity with data dashboards, attribution tools, and experimentation frameworks.