Senior Lead, Design & Creative

**Job Description** **Role Overview:** As a Senior Designer at WeWork India, you will have the opportunity to grow into Art Direction within the Brand & Marketing team. You should possess a strong creative instinct, solid execution skills, and the ability to collaborate effectively with internal teams, agencies, photographers, and other creative partners. Your core responsibilities will involve design, art direction, and ensuring premium visual output that aligns with WeWork India's brand guidelines and objectives. **Key Responsibilities:** - **Brand guidelines & systems:** - Develop and refine WeWork India's brand guidelines - Create scalable design systems across projects and products - Ensure brand consistency across various assets - Elevate the brand through premium visual output - **Building opening campaigns:** - Lead end-to-end campaign design for new building launches - Deliver premium designs that differentiate WeWork from competitors - **Digital media:** - Ideate and execute assets for digital marketing channels - Drive performance benchmarks with a premium visual language - **Product campaigns:** - Brainstorm and build narrative-led product campaigns - Ensure final outputs meet premium quality standards - **Photography & videography:** - Produce high-quality image and video banks for building openings and product needs - **Cross-functional collaboration:** - Partner with various teams to deliver requirements and support consistent quality across assets - **Innovation:** - Drive creative innovation through new concepts and campaign approaches - Maintain a premium aesthetic and challenge the status quo **Qualifications Required:** - **Graphic Design & Direction:** - Strong fundamentals in brand guidelines, typography, layout, and visual identity - Proficiency in Adobe Suite (Illustrator, Indesign, Photoshop) and Figma - Experience working with photographers, videographers, agencies, and production houses - Understanding of performance media and digital marketing - **Project Management:** - Comfortable collaborating with cross-functional teams - Ability to manage multi-track campaign delivery - Supports resource planning, budgeting, and deliverable management - Structured communication, ownership, and accountability **Additional Details:** WeWork India is an Equal Opportunity and Affirmative Action Employer, committed to creating an inclusive environment for employees and members. Employment decisions are based on merit, competence, and business needs. Our total rewards philosophy focuses on providing competitive and performance-linked compensation. Join WeWork India for a culture that values collaboration, flexibility, and inclusion, offering numerous career opportunities. **Job Description** **Role Overview:** As a Senior Designer at WeWork India, you will have the opportunity to grow into Art Direction within the Brand & Marketing team. You should possess a strong creative instinct, solid execution skills, and the ability to collaborate effectively with internal teams, agencies, photographers, and other creative partners. Your core responsibilities will involve design, art direction, and ensuring premium visual output that aligns with WeWork India's brand guidelines and objectives. **Key Responsibilities:** - **Brand guidelines & systems:** - Develop and refine WeWork India's brand guidelines - Create scalable design systems across projects and products - Ensure brand consistency across various assets - Elevate the brand through premium visual output - **Building opening campaigns:** - Lead end-to-end campaign design for new building launches - Deliver premium designs that differentiate WeWork from competitors - **Digital media:** - Ideate and execute assets for digital marketing channels - Drive performance benchmarks with a premium visual language - **Product campaigns:** - Brainstorm and build narrative-led product campaigns - Ensure final outputs meet premium quality standards - **Photography & videography:** - Produce high-quality image and video banks for building openings and product needs - **Cross-functional collaboration:** - Partner with various teams to deliver requirements and support consistent quality across assets - **Innovation:** - Drive creative innovation through new concepts and campaign approaches - Maintain a premium aesthetic and challenge the status quo **Qualifications Required:** - **Graphic Design & Direction:** - Strong fundamentals in brand guidelines, typography, layout, and visual identity - Proficiency in Adobe Suite (Illustrator, Indesign, Photoshop) and Figma - Experience working with photographers, videographers, agencies, and production houses - Understanding of performance media and digital marketing - **Project Management:** - Comfortable collaborating with cross-functional teams - Ability to manage multi-track campaign delivery - Supports resource planning, budgetin