Senior Creator & Marketing Strategist

As a highly skilled Senior Content Creator & Marketing Strategist at our company, your role involves bringing a strong blend of creative storytelling, technical expertise, and performance-driven marketing. You should have a thorough understanding of end-to-end content ecosystems from ideation and production to analytics and scaling campaigns. Core Responsibilities: - Build and execute data-driven content strategies across platforms such as YouTube, Instagram, and the web - Identify trends, audience behavior, and content gaps to inform content strategy - Develop content calendars aligned with brand and business goals - Conceptualize, script, and oversee production of high-quality video and digital content - Lead shoots ensuring camera angles, lighting, sound, and storytelling are on point - Ensure strong visual language and brand consistency in all content produced - Plan and execute integrated marketing campaigns (organic + paid) aligned with performance and revenue goals - Implement SEO strategies for YouTube and web content to drive organic traffic and discoverability - Analyze YouTube metrics and optimize content using analytics tools - Solid understanding of cameras, lenses, lighting setups, audio recording techniques, and editing tools Required Skills: - Strong expertise in content strategy and digital marketing - Deep understanding of YouTube growth and analytics - Solid knowledge of SEO, especially video SEO - Hands-on experience in content production and storytelling - Analytical mindset with the ability to interpret data - Creative thinking with an execution focus Bonus Skills: - Experience in performance marketing such as Meta Ads and Google Ads - Knowledge of influencer marketing and brand collaborations - Proficiency in scriptwriting for long-form and short-form content Your expertise in these areas will be instrumental in shaping the content strategy, production, and marketing campaigns at our company. As a highly skilled Senior Content Creator & Marketing Strategist at our company, your role involves bringing a strong blend of creative storytelling, technical expertise, and performance-driven marketing. You should have a thorough understanding of end-to-end content ecosystems from ideation and production to analytics and scaling campaigns. Core Responsibilities: - Build and execute data-driven content strategies across platforms such as YouTube, Instagram, and the web - Identify trends, audience behavior, and content gaps to inform content strategy - Develop content calendars aligned with brand and business goals - Conceptualize, script, and oversee production of high-quality video and digital content - Lead shoots ensuring camera angles, lighting, sound, and storytelling are on point - Ensure strong visual language and brand consistency in all content produced - Plan and execute integrated marketing campaigns (organic + paid) aligned with performance and revenue goals - Implement SEO strategies for YouTube and web content to drive organic traffic and discoverability - Analyze YouTube metrics and optimize content using analytics tools - Solid understanding of cameras, lenses, lighting setups, audio recording techniques, and editing tools Required Skills: - Strong expertise in content strategy and digital marketing - Deep understanding of YouTube growth and analytics - Solid knowledge of SEO, especially video SEO - Hands-on experience in content production and storytelling - Analytical mindset with the ability to interpret data - Creative thinking with an execution focus Bonus Skills: - Experience in performance marketing such as Meta Ads and Google Ads - Knowledge of influencer marketing and brand collaborations - Proficiency in scriptwriting for long-form and short-form content Your expertise in these areas will be instrumental in shaping the content strategy, production, and marketing campaigns at our company.