Senior Copywriter D2C Skincare Brand

As a Copywriter at SEREKO, a fast-growing D2C skincare brand, your role is crucial in creating meaningful brand experiences through compelling copy across various digital touchpoints. Your responsibilities include: - Writing compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more. - Collaborating closely with designers, marketers, and product teams to develop integrated campaign concepts. - Crafting persuasive product storytelling and benefit-led messaging tailored for e-commerce. - Developing and maintaining a consistent brand tone and voice across all customer communication. - Writing SEO-optimized blog content for both on-page and off-page SEO effortskeyword research knowledge is key. - Analyzing performance of copy (e.g., CTRs, conversions) and iterating based on real data. - Staying updated with digital trends, consumer behavior, and competitor messaging in the D2C space. Qualifications required for this role: - 36 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients. - Strong understanding of consumer psychology and the nuances of direct response copywriting. - A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs. - Proficiency in writing SEO-friendly long-form content, including blog posts and articles. - Ability to simplify complex ideas into clear, compelling messaging. - Attention to detail with excellent grammar, syntax, and editing skills. - Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines. - Familiarity with tools like Google Analytics, Semrush/Ahrefs, SurferSEO, or similar is a plus. Additional details about SEREKO, a consumer-first D2C skincare brand, include being India's first Psychodermatology Brand, focused on creating memorable brand experiences through impactful copywriting across all digital platforms. If you are passionate about branding, storytelling, and user experience, this role offers: - Competitive salary and performance incentives - A collaborative, growth-focused environment - Exposure to fast-paced brand-building from the ground up - Opportunities to lead and own big creative projects - Learning and development support To apply for this role, send your resume, portfolio, and a short note explaining why you are a fit for this position to hr@serekoshop.com. Include 23 samples of performance-driven copy, especially for ads, PDPs, or blogs. As a Copywriter at SEREKO, a fast-growing D2C skincare brand, your role is crucial in creating meaningful brand experiences through compelling copy across various digital touchpoints. Your responsibilities include: - Writing compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more. - Collaborating closely with designers, marketers, and product teams to develop integrated campaign concepts. - Crafting persuasive product storytelling and benefit-led messaging tailored for e-commerce. - Developing and maintaining a consistent brand tone and voice across all customer communication. - Writing SEO-optimized blog content for both on-page and off-page SEO effortskeyword research knowledge is key. - Analyzing performance of copy (e.g., CTRs, conversions) and iterating based on real data. - Staying updated with digital trends, consumer behavior, and competitor messaging in the D2C space. Qualifications required for this role: - 36 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients. - Strong understanding of consumer psychology and the nuances of direct response copywriting. - A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs. - Proficiency in writing SEO-friendly long-form content, including blog posts and articles. - Ability to simplify complex ideas into clear, compelling messaging. - Attention to detail with excellent grammar, syntax, and editing skills. - Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines. - Familiarity with tools like Google Analytics, Semrush/Ahrefs, SurferSEO, or similar is a plus. Additional details about SEREKO, a consumer-first D2C skincare brand, include being India's first Psychodermatology Brand, focused on creating memorable brand experiences through impactful copywriting across all digital platforms. If you are passionate about branding, storytelling, and user experience, this role offers: - Competitive salary and performance incentives - A collaborative, growth-focused environment - Exposure to fast-paced brand-building from the ground up - Opportunities to lead and own big creative projects - Learning and development support To apply for this role, send your resume, portfolio, and a short note explaining why you are a fit for this position to hr@serekoshop.com. Include 23 samples of perform