Senior Brand Development and Strategy Manager

You will be responsible for driving the following key responsibilities in the role of Senior Brand Manager: - End-to-end brand strategy, positioning, and messaging aligned to business goals - New product development through consumer insights, trend analysis, and market understanding - Integrated marketing campaigns across digital, influencer, PR, and social channels - Brand health metrics including awareness, engagement, and perception - Consumer and competitive insights to unlock growth opportunities - Content, storytelling, and communication across platforms - Campaign performance tracking with a strong focus on ROI and optimization - Cross-functional collaboration with product, design, media, and external partners - Consistency in brand communication, claims, and compliance What we are looking for in a candidate: - 3+ years of experience in brand management, marketing strategy, or NPD - Background in FMCG, skincare, beauty, or wellness - Strong consumer-first thinking with an analytical approach - Hands-on experience across digital marketing, influencer campaigns, PR, and SEO - Strong stakeholder management and execution skills - Passion for building brands in the skincare/beauty space About the company: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. They are committed to excellence and offer customized recruitment solutions across industries to ensure a seamless and transparent hiring process. Their mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all. You will be responsible for driving the following key responsibilities in the role of Senior Brand Manager: - End-to-end brand strategy, positioning, and messaging aligned to business goals - New product development through consumer insights, trend analysis, and market understanding - Integrated marketing campaigns across digital, influencer, PR, and social channels - Brand health metrics including awareness, engagement, and perception - Consumer and competitive insights to unlock growth opportunities - Content, storytelling, and communication across platforms - Campaign performance tracking with a strong focus on ROI and optimization - Cross-functional collaboration with product, design, media, and external partners - Consistency in brand communication, claims, and compliance What we are looking for in a candidate: - 3+ years of experience in brand management, marketing strategy, or NPD - Background in FMCG, skincare, beauty, or wellness - Strong consumer-first thinking with an analytical approach - Hands-on experience across digital marketing, influencer campaigns, PR, and SEO - Strong stakeholder management and execution skills - Passion for building brands in the skincare/beauty space About the company: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. They are committed to excellence and offer customized recruitment solutions across industries to ensure a seamless and transparent hiring process. Their mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.