Product Director - Growth

As a Product Director - Growth at Toprankers, you will be responsible for owning the end-to-end growth, product strategy, and market leadership of Creative Edge, the design and creative aptitude test-prep vertical. Your role will involve building category-defining offerings, scaling enrollments, improving unit economics, and driving sustainable growth across various product lines. **Responsibilities:** - **Product Strategy & Roadmap Ownership** - Define and own the 3-year product vision and growth roadmap for Creative Edge across all formats. - Identify new product opportunities, pricing models, bundles, and premiumization levers to expand revenue and LTV. - Launch new offerings aligned with upcoming exam patterns. - **Revenue Growth & P&L Accountability** - Own top-line growth, profitability, and contribution margin for the Creative Edge vertical. - Set quarterly and annual revenue, enrollment, and retention targets. - Optimize pricing, discounts, and offer structures to balance growth with margins. - **User Growth, Conversion & Retention** - Drive full-funnel growth: acquisition, activation, conversion, retention, and referrals. - Partner with marketing to design high-converting funnels and lead magnets. - Use cohort analysis and experimentation to improve conversion rates and retention. - **Academics & Content Excellence** - Ensure high-quality, outcome-driven content and standardize curriculum frameworks. - Improve mock/test quality, enhance explanations, video analysis, and mentorship layers. - Introduce AI-enabled personalization and adaptive learning features where relevant. - **Cross-Functional Leadership** - Lead and align cross-functional teams and translate strategy into clear quarterly OKRs. - Break silos and create fast feedback loops between students, sales, and product teams. - **Market Expansion & Brand Leadership** - Identify and launch new geographies and build Creative Edge into a category-leading brand. - Represent Creative Edge in Industry forums and proactively counter emerging threats. - **Systems, Processes & Governance** - Institutionalize product discovery, roadmap reviews, and build dashboards for real-time tracking. - Implement QA mechanisms to ensure content and product quality at scale. This role requires a P&L-minded product leader with strong analytical rigor, creative intuition, deep customer empathy, and execution excellence to drive the growth and success of Creative Edge at Toprankers. As a Product Director - Growth at Toprankers, you will be responsible for owning the end-to-end growth, product strategy, and market leadership of Creative Edge, the design and creative aptitude test-prep vertical. Your role will involve building category-defining offerings, scaling enrollments, improving unit economics, and driving sustainable growth across various product lines. **Responsibilities:** - **Product Strategy & Roadmap Ownership** - Define and own the 3-year product vision and growth roadmap for Creative Edge across all formats. - Identify new product opportunities, pricing models, bundles, and premiumization levers to expand revenue and LTV. - Launch new offerings aligned with upcoming exam patterns. - **Revenue Growth & P&L Accountability** - Own top-line growth, profitability, and contribution margin for the Creative Edge vertical. - Set quarterly and annual revenue, enrollment, and retention targets. - Optimize pricing, discounts, and offer structures to balance growth with margins. - **User Growth, Conversion & Retention** - Drive full-funnel growth: acquisition, activation, conversion, retention, and referrals. - Partner with marketing to design high-converting funnels and lead magnets. - Use cohort analysis and experimentation to improve conversion rates and retention. - **Academics & Content Excellence** - Ensure high-quality, outcome-driven content and standardize curriculum frameworks. - Improve mock/test quality, enhance explanations, video analysis, and mentorship layers. - Introduce AI-enabled personalization and adaptive learning features where relevant. - **Cross-Functional Leadership** - Lead and align cross-functional teams and translate strategy into clear quarterly OKRs. - Break silos and create fast feedback loops between students, sales, and product teams. - **Market Expansion & Brand Leadership** - Identify and launch new geographies and build Creative Edge into a category-leading brand. - Represent Creative Edge in Industry forums and proactively counter emerging threats. - **Systems, Processes & Governance** - Institutionalize product discovery, roadmap reviews, and build dashboards for real-time tracking. - Implement QA mechanisms to ensure content and product quality at scale. This role requires a P&L-minded product leader with strong analytical rigor, creative intuition, deep customer empathy, and execution excellence to drive the growth and success of Creat