Product Analyst & Experience Lead - Digital (Vehicle)

Role Overview: As an IMG Product Analyst & Program Manager at Ford Motor Company, you will be a key contributor to the team in defining the Digital Strategy for IMG. Your role will involve providing crucial support to the Product Manager, assisting in the execution of the digital Go-to-Market Plan for IMG Markets. You will play a vital role in rolling out digital experiences and enhancing revenue generation through seamless online experiences. This position requires you to be a self-starter with strong project management skills, a keen analytical mind, and excellent cross-geographical coordination abilities. Key Responsibilities: - Assist the Product Manager in developing and executing the Ford Pro Digital Strategy for IMG. - Support the creation of detailed product requirements, user stories, and acceptance criteria based on user needs and business objectives. - Help track product development progress, identify potential roadblocks, and ensure timely delivery of features and enhancements. - Actively participate in the coordination and rollout of the digital Go to Market Plan across various IMG markets on ford.com. - Facilitate communication and collaboration with global marketing, regional marketing, and IT to ensure market-specific requirements, localization, and compliance are addressed. - Support the Product Manager in managing deployment schedules, stakeholder communications, and post-launch monitoring. - Track key performance indicators (KPIs) for Ford Pro digital experiences, presenting insights to stakeholders and suggesting improvement actions. - Conduct in-depth analysis of digital product performance using web analytics tools, identifying trends, opportunities, and areas for improvement. - Utilize data to inform product decisions, identify user behavior patterns, and measure the impact of new features and rollouts. Qualifications: Required: - Bachelor's degree in business, Marketing, Computer Science, Engineering, or a related field. - 5-7 years of experience in digital products, digital marketing, publishing, project management, or data analysis within a digital context. - Proven experience in supporting the execution of digital projects or product rollouts. - Demonstrated analytical skills with experience in interpreting web analytics data to derive insights. - Strong coordination and communication skills, with experience working across multiple geographies/time zones. - Familiarity with digital 'buy' experiences, e-commerce platforms, or transactional websites. Preferred: - Experience in the automotive industry or with large, global consumer-facing digital operations. - Familiarity with Agile methodologies (Scrum, Kanban). - Experience with user research methodologies and tools. Tool Proficiency: - Proficient in project management tools (e.g., Jira, Asana, Microsoft Project) and collaboration platforms (e.g., Microsoft Teams, SharePoint). - Basic understanding or familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus. - Proficiency in Excel and PowerPoint for data analysis and presentation. Additional Company Details: - Ford Motor Company is committed to providing a dynamic and collaborative work environment where innovation and excellence are valued. Join our global team and contribute to shaping the future of digital experiences in the automotive industry. Role Overview: As an IMG Product Analyst & Program Manager at Ford Motor Company, you will be a key contributor to the team in defining the Digital Strategy for IMG. Your role will involve providing crucial support to the Product Manager, assisting in the execution of the digital Go-to-Market Plan for IMG Markets. You will play a vital role in rolling out digital experiences and enhancing revenue generation through seamless online experiences. This position requires you to be a self-starter with strong project management skills, a keen analytical mind, and excellent cross-geographical coordination abilities. Key Responsibilities: - Assist the Product Manager in developing and executing the Ford Pro Digital Strategy for IMG. - Support the creation of detailed product requirements, user stories, and acceptance criteria based on user needs and business objectives. - Help track product development progress, identify potential roadblocks, and ensure timely delivery of features and enhancements. - Actively participate in the coordination and rollout of the digital Go to Market Plan across various IMG markets on ford.com. - Facilitate communication and collaboration with global marketing, regional marketing, and IT to ensure market-specific requirements, localization, and compliance are addressed. - Support the Product Manager in managing deployment schedules, stakeholder communications, and post-launch monitoring. - Track key performance indicators (KPIs) for Ford Pro digital experiences, presenting insights to stakeholders and suggesting improvement actions. - Conduct in-depth analysis of digital product performance