Product Analyst & Experience Lead - Digital (Non-Vehicle)

As an IMG Product Analyst & Program Manager at Ford Motor Company, you will be a key contributor in defining the non-vehicle business digital strategy for IMG. Your role will involve rolling out digital experiences to enhance revenue generation through seamless online experiences. To excel in this position, you will need to be a self-starter with strong project management skills, a keen analytical mind, and excellent cross-geographical coordination abilities. Key Responsibilities: - Assist the Product Manager in developing and executing non-vehicle Digital Strategy for IMG - Support the creation of detailed product requirements, user stories, and acceptance criteria based on user needs and business objectives - Help track product development progress, identify potential roadblocks, and ensure timely delivery of features and enhancements - Actively participate in the coordination and rollout of the digital Go to Market Plan across various IMG markets on ford.com - Facilitate communication and collaboration with global marketing, regional marketing, and IT to ensure market-specific requirements, localization, and compliance are addressed - Support the Product Manager in managing deployment schedules, stakeholder communications, and post-launch monitoring - Track key performance indicators (KPIs) for non-vehicle digital experiences, presenting insights to stakeholders, and suggesting improvement actions - Conduct in-depth analysis of digital product performance using web analytics tools, identifying trends, opportunities, and areas for improvement - Utilize data to inform product decisions, identify user behavior patterns, and measure the impact of new features and rollouts Qualifications Required: - Bachelor's degree in business, Marketing, Computer Science, Engineering, or a related field - 5-7 years of experience in digital product support, digital marketing, publishing, project management, or data analysis within a digital context - Proven experience in supporting the execution of digital projects or product rollouts - Demonstrated analytical skills with experience in interpreting web analytics data to derive insights - Strong coordination and communication skills, with experience working across multiple geographies/time zones - Familiarity with digital 'buy' experiences, e-commerce platforms, or transactional websites Preferred Qualifications: - Experience in the automotive industry or with large, global consumer-facing websites - Familiarity with Agile methodologies (Scrum, Kanban) - Experience with user research methodologies and tools Tool Proficiency: - Project Management & Collaboration: Proficient in project management tools (e.g., Jira, Asana, Microsoft Project) and collaboration platforms (e.g., Microsoft Teams, SharePoint) - Data Visualization: Basic understanding or familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus - Microsoft Office Suite: Advanced proficiency in Excel and PowerPoint for data analysis and presentation Skills: - Excellent communication (written and verbal) and interpersonal skills - Strong analytical and problem-solving abilities with attention to detail - Highly organized and able to manage multiple tasks and priorities effectively - Proactive, self-motivated, and able to work effectively both independently and as part of a global team - Adaptability and willingness to learn new technologies and processes - Customer-centric mindset with an interest in improving digital user experiences As an IMG Product Analyst & Program Manager at Ford Motor Company, you will be a key contributor in defining the non-vehicle business digital strategy for IMG. Your role will involve rolling out digital experiences to enhance revenue generation through seamless online experiences. To excel in this position, you will need to be a self-starter with strong project management skills, a keen analytical mind, and excellent cross-geographical coordination abilities. Key Responsibilities: - Assist the Product Manager in developing and executing non-vehicle Digital Strategy for IMG - Support the creation of detailed product requirements, user stories, and acceptance criteria based on user needs and business objectives - Help track product development progress, identify potential roadblocks, and ensure timely delivery of features and enhancements - Actively participate in the coordination and rollout of the digital Go to Market Plan across various IMG markets on ford.com - Facilitate communication and collaboration with global marketing, regional marketing, and IT to ensure market-specific requirements, localization, and compliance are addressed - Support the Product Manager in managing deployment schedules, stakeholder communications, and post-launch monitoring - Track key performance indicators (KPIs) for non-vehicle digital experiences, presenting insights to stakeholders, and suggesting improvement actions - Conduct in-depth analysis of digital product performance usin