Performance Marketing Manager

As a Performance Marketing Manager specializing in Google and Meta Ads, your role will involve planning, executing, and optimizing paid advertising campaigns across various platforms. Your hands-on experience with international clients or global projects, along with a strong background in digital marketing agencies, will be key to your success. Key Responsibilities: - Manage and optimize paid advertising campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram). - Drive performance outcomes such as lead generation, conversions, CPA, and ROAS. - Handle international clients or projects, ensuring alignment with global market strategies. - Allocate and optimize campaign budgets, bidding strategies, and audience targeting. - Conduct A/B testing on creatives, ad copies, audiences, and landing pages. - Monitor and analyze campaign performance using GA4, Google Analytics, and Meta Ads Manager. - Set up and manage conversion tracking, pixels, and events (GA4, GTM, Meta Pixel). - Collaborate with creative, content, and design teams for high-performing ad creatives. - Prepare and present performance reports with actionable insights. - Stay updated with platform changes, policies, and industry best practices. Required Skills & Qualifications: - Minimum 2+ years of hands-on experience in Performance Marketing. - Strong expertise in Google Ads and Meta Ads. - Mandatory experience working with a digital marketing agency. - Experience managing international clients or global campaigns. - Strong understanding of performance metrics (CPA, ROAS, CTR, Conversion Rate). - Proficiency with GA4, Google Tag Manager, and Meta Pixel. - Analytical mindset with strong problem-solving skills. - Good communication and client-handling skills. As a Performance Marketing Manager specializing in Google and Meta Ads, your role will involve planning, executing, and optimizing paid advertising campaigns across various platforms. Your hands-on experience with international clients or global projects, along with a strong background in digital marketing agencies, will be key to your success. Key Responsibilities: - Manage and optimize paid advertising campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram). - Drive performance outcomes such as lead generation, conversions, CPA, and ROAS. - Handle international clients or projects, ensuring alignment with global market strategies. - Allocate and optimize campaign budgets, bidding strategies, and audience targeting. - Conduct A/B testing on creatives, ad copies, audiences, and landing pages. - Monitor and analyze campaign performance using GA4, Google Analytics, and Meta Ads Manager. - Set up and manage conversion tracking, pixels, and events (GA4, GTM, Meta Pixel). - Collaborate with creative, content, and design teams for high-performing ad creatives. - Prepare and present performance reports with actionable insights. - Stay updated with platform changes, policies, and industry best practices. Required Skills & Qualifications: - Minimum 2+ years of hands-on experience in Performance Marketing. - Strong expertise in Google Ads and Meta Ads. - Mandatory experience working with a digital marketing agency. - Experience managing international clients or global campaigns. - Strong understanding of performance metrics (CPA, ROAS, CTR, Conversion Rate). - Proficiency with GA4, Google Tag Manager, and Meta Pixel. - Analytical mindset with strong problem-solving skills. - Good communication and client-handling skills.